The words that you use in your marketing messaging matter because they have to connect and resonate with your ideal client. I once gave you a lot of resources for things to help you with your marketing messaging; check it out HERE. There are some amazing resources in that article BUT I want to wow you with specific words you can use in your marketing. In today’s ChatGPT world, it seems everyone is using the same words. I myself am a little dismayed at the popular use of “unlock” after naming my online group, morning show, and coaching program with the word. LOL I want to share 4 prime marketing word categories and a list of word options you can use for each.
Scarcity Words. Words that create a sense of urgency so that ideal clients take action sooner than later is important in marketing.
Here’s your list: bargain, before it’s gone, best review, bogo, bonus expires, buy now, clearance, close-out, countdown timer, disappearing bonuses, don’t delay, don’t miss out, early bird, ends soon, exclusive, expires, fast, fast selling, few minutes left to end the season sale, final, final call, final days, going out of business, hurry, hurry up, instant, instantly, invitation only, last but not least, last call, last chance, last chance, limited edition, limited selection, limited slots/seats, limited time offer, low stock availability, must-have, never again, now, now or never, offer ends, offer ends soon, offer expires, offer valid till 5 january, one day only, one time only, order before it’s too late, prices go up in 4hrs 27mins 6secs, quick, rare, run flash sale, rush, sale ends soon, save today, saving trigger, seasonal sale, shelf-life, special limited discount, the deal expiration, today only, ultimate, and while they last.
Money/Value Words. Need words to express the value of the offer?
Here’s your list: bargain, best, big, billion, bonanza, bonus, cash, cheap, discount, dollar, double, economical, exclusive, explode, extra, feast, first, free, freebie, fortune, frenzy, frugal, gift, giveaway, greatest, guilt-free, inexpensive, jackpot, limited edition, luxurious, marked down, massive, monetize, money, more, nest egg, new, pay zero, premiere, price break, prize, profit, pay zero, quadruple, reduced, rich, save, savings, six-figure, skyrocket, soaring, special, surge, treasure, triple, ultimate, up-sell, value, and whopping.
Vanity Words. Do you need words so that you stand out from the crowd?
Here’s your list: ahead of the game, amazing, amplify, at the top, attractive, awe-inspiring, beautiful, bold, booming, boost, boss, brassy, bravery, brazen, bright, brilliant, cheer, clever, conquer, courage, crowned, daring, dazzling, defiance, drop-dead, effective, elegant, elite, enchant, epic, fearless, fortunate, foxy, genius, good-looking, gorgeous, guts, handsome, hero, jaw-dropping, jubilant, kick-ass, knockout, legendary, lucky, magic, mind-blowing, moneymaking, notable, noteworthy, optimal, prosperous, quick-witted, remarkable, sassy, saucy, sensational, smart, spectacular, spine, staggering, strong, stunning, successful, super-human, triumph, turbocharged, ultimate, unbeaten, undefeated, valor, vanquish, victory, wealthy, wonderful, and wondrous.
Trust Words. Need words to create or show credibility or create trust?
Here’s your list: according to, accredited, anonymous, approved, authentic, authoritative, authority, backed, because, best, best selling, bona fide, cancel anytime, case study, certified, dependable, don’t worry, endorsed, ensured, expert, fully refundable, genuine, guaranteed, improved, ironclad, lifetime, money back, no obligation, no questions asked, no risk, no strings attached, official, privacy, professional, protected, proven, recession-proof, recognized, refund, reliable, research, results, safety, scientifically proven, secure, studies show, tested, track record, try before you buy, unconditional, verify, well respected, and worldwide.
Before the words come the clarity and the strategy. If you need your business repositioned for both, let’s talk. It’s FREE. ShaCannon.info/talk