By now you’ve heard over and over again that one of the main standouts for your service is to have a voice that is heard, as well as a face and offers that are seen. The social media algorithms don’t help when they are stifling your reach to the people that signed up to receive it, but the research is clear that a single potential client has to see a single offer on average 7 times before they will buy. On top of that, potential clients have to like, know, and trust you before ever buying anything. There are different ways to be visible, but this is about drilling home what your silence is costing you.
Reduced brand recognition. Visibility plays a crucial role in building brand recognition. Your brand is NOT a logo or colors; instead, it is what you promise and how people can expect to experience you and/or your service over and over again. If a business remains silent and lacks visibility, it becomes harder for customers to remember and recognize the brand. This can impact customer loyalty and repeat business.
Limited networking opportunities. It absolutely cannot be debated that your network adds to your net worth. People go to prominent schools, join Greek societies, and more to expand their resources and reach. Being silent and invisible can hinder networking opportunities, both with potential clients and industry peers. Networking is crucial for business growth as it helps build connections, partnerships, affiliates, and referrals. Without a visible presence, businesses may struggle to access these opportunities.
Reduced credibility and trust. Silence and lack of visibility can erode credibility and trust. Customers may question the expertise and reliability of a business that has little presence or public information available. This lack of trust can impact customer acquisition and revenue generation. Let’s face it, if they don’t see you often enough then they wonder if you’ll be around when they need you or when they have a problem.
Difficulty in charging premium rates. Service-based businesses with low visibility may find it challenging to command premium rates for their services. Customers may associate higher prices with businesses that have a strong reputation and presence, making it harder to justify charging premium rates. I know you know a “loudmouth” in your industry that may not even be as good as you but they seem to rake in the customers. It’s definitely a matter of closed mouths that often get fed in these entrepreneurial streets.
If you need support with figuring out your visibility plan for reaching your first 6 figures in revenue, let’s talk. It’s FREE. ShaCannon.info/talk