For a lot of entrepreneurs, selling isn’t their forte’. You have an offer that people were willing to give you money for but when the time comes to market and sell the offer beyond your initial warm audience it starts to feel… well weird. Compound that feeling with the fact to reach your first 6-figures in business you most likely have to sell in one way or another -every day. In fact, business is about selling every day. Fear not, here are 4 ways you can sell every day without feeling weird and without being a highly skilled salesperson.
- Automation. Harness the power of technology to facilitate the sales process and make it easier to ask for the sale. Implement various automated techniques such as setting up email sequences, designing complex sales funnels, cart value-increasing strategies (like tripwires, bumps, upsells, and downsells), running limited-time marketing campaigns, and optimizing your website for search engine optimization (SEO). By leveraging automation, you can streamline your sales efforts and reduce the feeling of discomfort while consistently driving sales every day.
2. You. Embrace personal connection and relationship-building to foster a sense of familiarity, credibility, and trust with potential clients. Use tactics to directly engage with your audience, such as hosting workshops or webinars where you can share your expertise, creating authentic talking head ads to establish a personal connection, organizing events where you can interact face-to-face with potential clients, generating engaging visual content to showcase your offerings, leveraging speaking opportunities to establish thought leadership, and actively participating in networking events to build relationships. By putting yourself out there, you can cultivate meaningful connections that make selling more like comfortable conversations.
3. Other people. Expand your reach by tapping into the audiences of others, which can help create awareness of your business and offerings. Create chances for referrals by encouraging your existing clients and network to refer potential customers to you. Implement an affiliate program to collaborate with individuals or businesses who promote your offerings in exchange for a commission. Establish commission-based partnerships where you collaborate with other businesses to cross-promote each other’s products or services. Engage ambassadors or spokespeople who can actively share the details of your offers and advocate for your brand. Use testimonials from satisfied customers to showcase the results and benefits of your offerings. Seek media coverage that highlights your beliefs and mission, helping to build credibility and attract attention. Finally, consider building a sales team to amplify your sales efforts by having dedicated individuals focus on selling your offers. By leveraging the audiences and networks of others, you can extend your reach and increase your sales opportunities.
4. Other platforms. Many underestimate the power of selling their offers on established marketplaces that already attract a significant amount of traffic. Explore platforms like Udemy, LinkedIn Learning, AppSumo, and Etsy, where you can showcase and sell your services to a ready-made audience. Additionally, consider joining affiliate marketplaces such as ClickBank, CJ Affiliate, ShareASale, and JVZoo, where you can recruit affiliates to promote your offers and drive sales. Take advantage of opportunities for listings within relevant directories to increase your visibility among potential customers. Look for sponsorship opportunities that allow you to gain exposure and reach a broader audience. By leveraging these alternative platforms, you can tap into existing traffic and expand your customer base beyond your own marketing efforts.
If you need support with how best to sell your offer every day to reach your first 6 figures in revenue, let’s talk. It’s FREE. ShaCannon.info/talk