Each Labor Day I am reminded that running my own business is labor of love. I’ve written about it twice before once to give bankable reminders to make money HERE and once to share strategies that make you a better boss to yourself and others HERE. This year I want to share what takes makes things easier and take the work out of your business by creating ways to make decision-making easier.
Purpose. I love Ted Talks because their central theme and purpose is clear… they want to give a platform to people with ‘an idea worth spreading’. It helps them to choose speakers, subjects, and even locations. What is your purpose in business? Mine is to teach entrepreneurs struggling to reach their revenue milestone of $100K by showing them how to make money and create time freedom. It dictates who will be my coaching clients, what will be my content topics, and even what will be my offers. Take the labor out by making decisions based on your purpose.
Numbers. You always hear ‘know your numbers’ and it know it makes you roll your eyes. Most entrepreneurs are creatives. Not always in the sense of art and humanities but in that they only want to focus on the solution they provide (their type of creativity) and not the boring stuff like the data. But data tells a story of truth because the numbers don’t lie. And truth takes the guessing and the work out of growing your business. Even if you had a person on your team whose sole job it was to capture needed data like the numbers from sales, marketing, tech, team, etc…, it would pay off by directing what moves need to be made in those areas. Take the labor out by making decisions based on the numbers to know how to move the needle on your business growth.
Freedom. Being caught up in meeting revenue goals but not having the time or energy to connect with loved ones or to live moments that are worth memories is a trap. Money is definitely a goal but so is time freedom. Don’t just infuse rest into your schedule, also include living. Building your business around the life that you want looks like having a default schedule where life is a priority. If you can’t go to bed on time, take holidays and other time away, travel as you wish, etc… then what is it all for? There is a time to grind but to grind and hustle shouldn’t your life. Take the labor out by making decisions based on the freedom you want to live.
If you need support with making the best decisions for your business, let’s talk. It’s FREE. ShaCannon.info/talk