Did you know that business operations and business management frequently include business development -especially in small business? A huge part of business development is marketing and a large part of marketing is the messaging.
Keywords. Once you are clear about the problem you support with your purposeful solution, you should get in the know of the plain language that your client avatar uses to search for the help that you provide. You then use those words to optimize your website, your sales pages, your social media posts, and everywhere you talk about your offering.
Having problems crafting your messaging because you don’t know how your target audience is talking about your service/product? Use these websites to see what’s being said around it and what keywords/phrases do they self-identify with:
- AnswerSocrates.com
- JustAnswer.com
- https://neilpatel.com/ubersuggest/
- Reddit.com
- Quora.com
- AnswerThePublic.com
- https://www.infinitesuggest.com/
- https://trends.google.com/trends/
- https://www.semrush.com/
- BuzzSumo.com
- Viralfindr.com what’s viral now?
Marketing Words. Now that you know exactly what keywords to use in your marketing message, the next obstacle is to build trust when sharing the expertise of your offer. There are certain marketing words that infuse trust into your messaging. Choose from this vast list:
- According to (quote the source)
- Accredited
- Approved
- Authentic
- Authoritative
- Authority
- Backed
- Best
- Best selling
- Bona fide
- Cancel anytime
- Case study
- Certified
- Dependable
- Don’t worry
- Endorsed
- Ensured
- Expert
- Fully refundable
- Genuine
- Guaranteed
- Improved
- Ironclad
- Lifetime
- Moneyback
- No obligation
- No questions asked
- No risk
- No strings attached
- Official
- Pay zero
- Privacy
- Professional
- Protected
- Proven
- Recession-proof
- Recognized
- Refund
- Reliable
- Research
- Results
- Safety
- Scientifically proven
- Secure
- Studies show
- Tested
- Track record
- Try before you buy
- Unconditional
- Verified
- Well respected
- Worldwide
The Content. You have your keywords and you have your marketing trust words, now let’s craft your full copy. Copywriters can be expensive these days. What if you could purchase affordable written messaging to use to support, refer to, and even make up the content of your offer? Well, it’s possible. It’s called PLR or private label rights content. You can purchase anything from templated emails, sales page copy, ebooks, courses, etc… Here’s a list of sources for such content:
- unstoppableplr.com
- https://coachglue.com/
- https://timefreedombusiness.com/
- https://www.plr.me/
- https://my.hqplrstore.com/
- https://www.jvzoo.com/
- https://contentsparks.com/
- https://www.plr.me/content
- https://www.buyqualityplr.com/
- https://www.idplr.com/content-marketing-plr
- https://www.theplrstore.com/
- https://www.plrcontentsource.com/
- http://plrcontentproject.com/
- https://www.plrdatabase.net/
- https://www.plrcontentstudio.com/
- https://freeplrdownloads.com/
- https://plrplr.com/
- https://uthena.com/courses/uthena-plr
- https://www.bigproductstore.com/
- https://bestdealplr.com/
- https://www.plrmines.com/
- http://www.videosplr.com/
- https://freeplrdownloads.com/
- https://www.plrdatabase.net/
- https://www.exclusiveniches.com/
- https://master-resale-rights.com/
- https://lowcontentplrprintables.com/
- https://en.calameo.com/books/004312291f8d2b05773f2
Rewrites. PLR templates and content should be “spruced up” before use. Just as you were able to purchase the writings, so were many others. To help your version to standout, it should be rewritten. Just like copywriters, developmental editors aren’t cheap either. Try these A.I. or artificial intelligent writers:
- https://www.lightkey.io/
- https://quillbot.com/
- https://www.essaybot.com/
- https://writier.io/
- https://www.wordtune.com/
- https://snazzy.ai/
- https://simplified.co/
- https://www.upword.ai/
- https://rytr.me/
- https://ai-writer.com/
- https://sassbook.com/
- https://www.articleforge.com/
- https://www.jarvis.ai/
- https://writesonic.com/
- https://kafkai.com/
- https://articlebuilder.net/
- https://copysmith.ai/
- https://seocontentmachine.com/
- https://www.peppertype.ai/
- https://www.outranking.io/
- https://prowritingaid.com/
- https://wordai.com/
- https://inkforall.com/
- https://www.scalenut.com/ai-copywriter
- https://www.trylavender.com/
- https://contentdrips.com/
Titles/Subject Lines. To finalize your marketing messages, you need a hook better known as a title (if blogs, articles, and other titles) or subject lines (if emails). You could have the best message and content ever, but if the title or subject line to that awesomeness doesn’t catch the attention of who is meant to read it… it’s possibly useless. Use these resources to generate a compelling hook:
- https://www.contentrow.com/tools/headline-generator
- https://sumo.com/kickass-headline-generator/
- https://www.portent.com/tools/title-maker/
- https://www.title-generator.com/
- https://seopressor.com/blog-title-generator/
- https://fatjoe.com/blog-title-generator/
- https://tweakyourbiz.com/title-generator
- https://smallbiztrends.com/tools/title-generator/
- https://www.weshare.net/headline-generator/
Your marketing messages stems from being clear on your offer. If you need help getting clear on your marketing messaging based on your offer, let’s talk. ShaCannon.info/talk