-
Business conversations have evolved, and nowhere is this more crucial to have these conversations than with your email list. Talking to your email list isn’t just about sending out promotions or updates; it’s about creating real connections, understanding the needs of your audience, and providing value that keeps them engaged and eager for more. Whether you’re just starting to build your email list or looking to rekindle engagement with subscribers, the formula is the same:
- Personalization and Engagement: Tailor content to recipient interests, showing understanding and relevance.
- Value-Driven Content: Provide actionable insights and resources to directly address their challenges.
- Effective Communication: Use compelling subject lines and concise, clear messaging focused on benefits.
- Strategic Call to Action: Guide recipients to the next steps with clear CTAs, moving them deeper into the funnel.
I want to share Mad Libs type, plug-and-play templates so that you can create a 5 email sequence for both starting or rekindling engagement. Use ChatGPT to customize them even more: My business is __ and I help __ to __ by __. Rewrite the following for my business and my audience **drop in the templated script**. For input on any of the prompts in the script, ask ChatGPT to help you fulfill the prompt input for you.
Email 1.
Starting engagement:
Purpose – Welcome and Insight
Subject Line: Welcome, [Name]! Discovering Paths to Growth Together
Content: Hello, [Name]! Excited to have you join our community. Your journey in [their industry] is unique, and together, we’ll explore avenues to overcome hurdles and achieve your goals. I recall a moment when, just like you, I faced my own crossroads. Let’s start with a simple question: What’s your biggest challenge right now? Your story begins here. Reply and let’s dive in.
Restarting engagement:
Purpose – Reconnection and Insights
Subject Line: [Name], Your Journey Matters to Us!
Content: Hello [Name], it’s been too long! In the world of [topic/industry], it’s easy to encounter roadblocks. I recently read an inspiring piece in [Top Industry Publication] about overcoming common challenges in our field, and it made me think of you. What hurdles are you facing currently? Let’s explore solutions together.
Email 2.
Starting engagement:
Purpose – Strategy and Connection
Subject Line: Tackling Your Challenge, [Name]
Content: [Name], thank you for opening up about your [specific pain point]. Reflecting on this, I remember an article in [Top Industry Publication] that discussed [brief summary of the article, providing validation]. Inspired by this, I want to share a strategy that aligns with our findings: [brief strategy]. How do you see this fitting into your journey?
Restarting engagement:
Purpose – Personalized Strategies
Subject Line: [Name], Overcoming [Challenge] with Proven Strategies
Content: [Name], addressing [Challenge] can seem daunting. Reflecting on your situation, I’m reminded of [Expert Name]’s advice in [Publication], “[Expert Quote].” This aligns with a strategy we’ve seen success with: [brief solution]. Could this approach be the breakthrough you need?
Email 3.
Starting engagement:
Purpose – Value and Action
Subject Line: Elevating [Aspect of Business], One Step at a Time
Content: [Name], ready to elevate your [aspect of business]? I stumbled upon a technique, supported by [Expert Name]’s insight, “Quote related to actionable tip,” that could revolutionize the way you approach [aspect of business]. Give it a try and let’s discuss your experience!
Restarting engagement:
Purpose – Curated Resources
Subject Line: [Name], Elevate Your [Aspect of Business] Today
Content: Elevating your [aspect of business] is pivotal, [Name]. I came across this resource in [Resource Name] that aligns perfectly with your goals. It’s transformed the game for many: [link/resource]. Imagine the impact it could have for you.
Email 4.
Starting engagement:
Purpose – Feedback and Exploration
Subject Line: Growing Together, [Name]
Content: How are you progressing, [Name]? Was the [actionable tip] impactful for [aspect of business]? Your insights are crucial for us all. I’m curious, what’s next on your mind? Let’s explore topics that resonate with you.
Restarting engagement:
Purpose – Inspired by Success
Subject Line: [Name], Success Stories to Inspire Your Path
Content: Ever wonder if overcoming [Challenge] is within reach, [Name]? I was deeply inspired by stories featured in [Publication] of entrepreneurs who’ve navigated similar challenges. Their victory, especially [Brief Story Highlight], showcases the power of resilience and strategy.
Email 5.
Starting engagement:
Purpose – Future Steps and Opportunities
Subject Line: What’s Next for You, [Name]?
Content: Our journey so far has been enlightening, [Name]. Based on our conversations, I believe our next [webinar/workshop/product] on [relevant topic] could be a pivotal step for you. It draws upon [supporting data or a case study], showing tangible paths to success. Secure your spot and let’s continue this journey together: [CTA link].
Restarting engagement:
Purpose – Next Steps Forward
Subject Line: [Name], Join Us for Growth Opportunities
Content: The path ahead is bright, [Name]. Our upcoming session on [Topic] is a gathering of minds aimed at tangible growth, much like the outcomes seen in [Supporting Data/Case Study]. Let’s take this step together: [CTA link].
Need more insightful, interesting ways to talk to your email list? I got strategies. Let’s talk. It’s FREE. ShaCannon.info/talk