This Is Part 2 Of A Facebook for Business Series
Facebook is immensely popular for Entrepreneurs to create content that will give value and attract potential clients. But one of the most common questions I get from Entrepreneurs is “What do they do differently on the page as compared to their profile and the group?” This 3 part series will be filled with the same tips I give to my clients.
First up, was a look at the Facebook Business Page. Check that blog post out HERE.
Second, if you have a Page then how can you use your Facebook Profile to garner attention for your business? Yeah, yeah… you aren’t supposed to directly sell on a Profile, yet it usually has more “friends” for Entrepreneurs still growing their Business Page that only has a few “likes”. Start by tying your Business Page to your Profile by showing it where you work. Then, use your Profile is a great place to not sell, but to share things that bring awareness to your business.
Here are 5 ways to create content for your Facebook Profile that places attention on the fact that you have a business without directly selling from your Profile:
- Share your brand story. How and why did you create your business and who do you serve in your business?
2. Share stories of how you have satisfied yet another client and a quote of what they said about their experience with you.
3. Share behind the scenes stories of how your business runs behind the scenes. Don’t give away the secrets that make your business unique, but you can give general information. For example, if you make organic soap, you do not have to give away the ingredients for your soap recipe, but you can show the tools that you use to make the soap.
4. Share a promo from your Business Page and tell a story of how that service or product helped you or someone your friends’ list may know.
5. Highlight a favorite client by telling what kind of client they are and then going into a story or congratulations regarding something about them and their business or public life.
Each of these tips can be used in different ways, multiple times to help keep the content on your Facebook Profile consistently bring awareness to your business without doing direct selling.