Right now it is harder to make a dollar, as well as, harder to make the dollar stretch, therefore it has gotten harder to retain high-ticket clients and attract new ones. In this climate, how can a small business hit its revenue goals? The solution may be “more”. Let’s discuss four revenue strategies where more is needed.
More magnets. Gone are the days of basic lead magnets. Even for free, people are looking to receive more value in exchange for their email addresses. Everybody knows the game, they know that we will keep communicating with them and eventually marketing to them once they share their email address. They do not want to give it to be on your list without knowing the value of your list, to receive your newsletter when they don’t know if they would be interested in the information, or in exchange for a list of things they can easily Google. Instead, potential clients are looking for value that can help them on the road to their transformation. More value can look like free training, free mini-course, free templates, etc…
More bonuses. If you do not know Alex Hormozi’s concept of an “irresistible offer” then I suggest reading his book $100M Offers. However, the basic concept is about taking your offer and stacking bonuses to make the worth higher than the price point and including items that make the transformation seem more inevitable. Keep the clear path to success as the offer itself. Anything extra is a bonus. Great extras can be anything that helps get them ready for the transformation of the offer and/or that helps them go further, faster after the transformation of the offer. Great examples are needed templates, resources, recommendations, support, rewards, etc…
More selling. Whether high-ticket or not, the best way to make more revenue is to create more opportunities to sell. But mid- to low-ticket offers definitely need the volume that selling more produces to hit your revenue goals. Put more people in your funnels. Invite more people to your webinar and challenge. Ask for the sale more in your emails and social content. Have more sales marketing campaigns. Want more revenue… sell more often.
More downsells. A downsell is a lower-priced offer that is extended when the higher-priced offer is not purchased. The best downsells fits within your brand’s offer ladder. An offer ladder can have three tiers: a low-ticket offer, a middle-ticket offer, and a high-ticket offer. When people are unwilling or unable to take you up on your high-ticket offer, there should be an opportunity to work with you that decreases in access, support, information, etc… to allow for a decrease in cost. Instead of losing the sell by only offering high-ticket, you can recapture the opportunity to service them and make money with a downsell offer.
If you need support with diversifying your high-ticket offer to reach your first 6 figures in revenue, let’s talk. It’s FREE. ShaCannon.info/talk