Entrepreneurs are notorious for investing in more knowledge. There are conferences, large and small, dedicated to subject matter valued by Entrepreneurs. Meet-ups, workshops, seminars, etc… fill up the calendar of platforms like EventBrite, Facebook Events, and Meet Ups. I’m not sure what the percentage of ads for business webinars are as compared to other industries, but I am sure that you see a lot of them.
Let’s not forget coaching. Entrepreneurs have a number of coaches to choose from to invest in making their business better: mindset coach, sales coach, content coach, marketing coach, leadership coach, speaker coach, business strategy coach, brand management coach, etc…
Yes, most Entrepreneurs are not afraid to invest in their business by investing in themselves, but what about getting a ROI (return on investment).
Let’s be clear, you should not plagiarize or steal someone’s exact concepts. However, building a better mouse trap is the foundation of business. So if you can learn, apply, and adapt the knowledge you learned into a new system, here are 3 ways to turn your version of that knowledge into revenue:
- Write an eBook based on how you apply the knowledge you learned.
- Sell tickets to your own workshop or webinar to teach your clients what you’ve learned so that they improve their business too.
- Create an eCourse or eTraining as a digital product based on the knowledge you learned.
The more you know, the better a resource for your clients you should be. You shouldn’t be paid for the time it takes you to something, but instead for your knowledge of how to do it well. If you know more, make more.