Not only does the research show that business owners need to “touch” a potential client at least 7 times before they will buy, but touchpoints are an important key in relationship building before and after the sale. Touchpoints serve as bridges that connect you and your brand to create awareness, nurture, and create loyalty. Let’s talk about 4 categories and the touchpoints you can utilize within those categories to build your bridges.
Marketing is the heart of your brand’s outreach efforts, and it takes many forms to reach your target audience effectively. Here is a list to start incorporating from:
- Marketing Campaigns
- Paid Social Advertising
- Influencers
- Affiliate Marketing
- Content Sponsorship
- Referral Programs
- Pop-up Store Experiences
Visuals can be a subset of marketing but it deserves it’s own consideration. Here is a list to start incorporating from:
- Billboards
- Merch
- Packaging
- Web banners
- Social covers
- Signage
- Virtual Reality (VR) Experiences
- Interactive Product Displays
- 360-degree Product Images
- Product Catalogs
Thought Leadership is important to establish when your expertise is the direct service of the business. Here is a list to start incorporating from:
- Event Speeches
- Presentations
- Training/Workshop
- Borrowed Audiences
- Media
- Publication
- Content
- Whitepapers
- Industry Awards
Communication doesn’t stop once you’ve gotten the sale, you have to stay in touch to strengthen the relationship. Here is a list to start incorporating from:
- Voice notes
- Videos
- Text Message
- Phone calls
- Direct Mail
- Chatbot/Web Chat Support
If you need support with creating touchpoints for your business, let’s talk. It’s FREE. ShaCannon.info/talk