You’ve heard of the “like, know, and trust” factor that potential clients need in place before they buy from you. Did you realize that those potential clients need to feel like they KNOW you to decide if they LIKE and TRUST you? And first, they have to find you before they can know you. It’s not just about being present online; it’s about being visible in the right places and the right ways. Without the right strategies to cut through the noise, even the most promising businesses can remain hidden gems. This challenge requires more than just a presence—it demands a deliberate approach to being findable, ensuring that when potential clients seek solutions you offer, they find you first.
Clarity. No one can find you until you find you. That starts with being clear on who you are, who you serve, what they need, and how you serve them to fulfill that need. Using that clarity, you can speak directly to those you serve in a language that they recognize. The first place that language needs to go is on your website. Your brand’s virtual address and identity hub serve as the home base of your message to attract potential clients perfect for your offers.
SEO. Start with your internal findability and add search engine optimization (SEO) to your website. Add the correct metadata in the right places: the description of the website, the description of each web page, labels for all pictures and videos, in addition to the use of tags. Publish blogs on your website using keywords and phrases that will help the site’s SEO rankings. Be sure to publish new blog posts routinely have fresh content for search engines to crawl and add to their indexes to keep pushing you up in the SEO rankings.
One-to-Many Traffic. Go to where your potential clients are gathered in groups and engage them there. Be a guest on podcasts and video shows, speak at events, and get featured in media. SEO is also important to be found outside of your website to lead people back to your website -traffic. Externally you can create backlinks to your website on social media, podcasts, media features, bios, and bylines. In essence, go to where your people are and invite them to visit your home -your website.
Go local. Even if the only business address potential clients can visit is your website, you can still make your presence known in physical locales. Think about local campaigns for your hometown, where you live currently (if not your hometown), the areas most of your current and past clients come from, areas you’re trying to break into, areas that may have a concentration of your ideal potential clients, areas that include strategic partners, areas having events that attract your ideal potential clients, and so on. Get creative so that you can get local.
Need support making your brand more findable? Let’s talk. It’s FREE. ShaCannon.info/talk