People tend to believe being great at what they do is enough to gain a large client base. Truth is, being excellent at what you do, is NOT enough for people to come from everywhere to purchase your products and services – even if your products and services are better than what they are currently willing to invest in now. Why? Because most of your potential clients do not know you exist. Building your visibility should be your first step toward building a client pool. Unless you have hired a marketing company or public relations firm AND invested thousands on elevating your brand awareness; you have to begin to create buzz about who you are and what you have to offer.
In order for potential clients to get to know you, you’ll need to produce content for them to absorb. Content comes in different forms: written (social media posts, blogs and books, visual (memes, live streaming and video) and audio (podcasts and audio clips). Within those different forms are some platform names you may recognize: Facebook, Twitter, LinkedIn, Periscope, WordPress, BlogTalkRadio, Speakr, YouTube, etc… There is definitely a strategy involved with being successfully visible.
With so many platforms available, how do you know which one to choose? There is definitely a strategy to work smarter rather than harder. Let’s talk about it. ShaCannon.info/20minsfree