Television, radio, publication, and even social media advertising are the pay-to-play vehicles of choice today to get more eyes in front of your offers. Like anything else in life, when you don’t want to pay in money, you pay in elbow grease. Here are 4 considerations for creating content to bring awareness to what you sell.
Create Pillars. The easiest way to create content is to start by posting a large piece of content and then parcel it out to post pieces of the larger content. An example of that is to create a blog post like this one that has distinct sections built into it. Then use each section as separate follow-up posts. Another example is creating a long video and then pulling clips from that video to create follow-up content.
Short & Long-Term. Social media is short-term content because its shelf life expires quickly. Your audience pays attention to it for only a short period of time before they require new and fresh content from you to keep their attention. However, you can create content that gets attention over longer periods of time. Did you know YouTube is NOT a social media platform? It is, in fact, a search platform -the #2 largest search platform. The first largest search engine is Google. So with great SEO, your blog post on your website is a great piece of long-term content. But the videos you place on YouTube with a focus on timeless value (evergreen) can garner attention for years. Go search a subject matter on YouTube and then pay attention to when that video was first published. Don’t miss the opportunity to garner attention for years with great evergreen content.
Themes. Sometimes it is hard to come up with what you should create content on. My answer to that is to create content in themes. You can create weekly, monthly, quarterly, semi-annual or even annual themes that frame the information that you share during that time. The best themes to create for a business are ones around the pain points of their client avatar. It is also easy to use your framework, formula, or key solution categories to create content. So create series, episodes, and themes for content to keep it going easily over the content year.
Round-Ups. Often a phrase used in the media when they write an article that includes quotes from multiple sources, a round-up is a great strategy for your content too. Use the power of including your business associates, your clients, and your favorite gurus or influencers in your content. Most often those people will share your content with their audience because you mentioned them. You can include a group of them in one article or if you are creating a series or episodes, then you can include one or a few in each piece of content of that series. You have just multiplied the number of eyes on your content to include not only the audience that follows you, but also the audience that follows them.
If you are interested in a content plan based on your the problems you solve and the solutions you use, let’s talk. ShaCannon.info/talk