I’m not sure why people are still doing this bully, guerilla marketing on Facebook, but they are. Just like all press is not good press, all ways to get people to see your information on Facebook are NOT good ways. So stop it… JUST STOPPIT!!
I’m not here to fuss –too much– I’m here to help. Here is the first of a 2 part series on how you are doing it wrong and how to get it right:
1. You are tagging everybody and their momma in your Facebook posts. Look, even those that support you may not want to be tagged in your posts, so imagine how those that don’t really love you feel. And if you are an entrepreneur tagging other entrepreneurs in your posts, then you are even more inconsiderate. As you know, it’s hard out here for an entrepreneur to get people interested in their offers and post soliciting engagement. What they don’t need is to do all the work and then you swoop in and put their spotlight on YOUR offer or accolade.
I have my Facebook account setup where all tags have to be approved before they show up on my timeline. I am still both amazed and annoyed by the number of people who have never heard a conversation with me or don’t know me “like that” who are tagging me in their promotional posts. I have a routine I have perfected just for them: feel annoyed (maybe even cuss a little), report as spam, un-tag self, un-friend them, take a deep breath and move on with my entrepreneurial life. Yup, so booooo to them and adios!
So what’s a better way to do it? It’s simple, make it mutually beneficial. Create collaborations with your business besties where you agree to share each other’s post. When you post something that you think their audience will benefit from, tag them in the comments to your post rather than on the post. That will be their signal to share your post if it fits into the engagement they have going on at the time. Do you see how that could feel good to you AND them? It’s definitely a move in the spirit of collaboration and mutual respect. We need more of that out here on these entrepreneurial streets!
Do you need help attracting rather than annoying on Facebook? I’d love to talk about how I can help! Let’s talk, go HERE.