Visibility is a huge driver of business growth. Most entrepreneurs know to lean on speaking engagements, contributing articles, media features, social media, and even traditional SEO to get seen and heard. But in today’s rapidly shifting digital landscape, there’s a new player in the visibility game that may matter more than all the rest combined; a strategy that ensures your expertise doesn’t just sit online waiting to be found but is actively surfaced by the very tools people now trust to find answers. For entrepreneurs who can’t afford to waste time shouting into the void, this emerging form of visibility could be the difference between hustling endlessly for leads and finally building consistent traffic, clients, and revenue. Let’s get into your introduction to AEO!

AEO Is The New SEO. It is not just about SEO anymore. It’s about AEO (Answer Engine Optimization), also called Generative Engine Optimization (GEO). Traditional SEO focused on ranking your website on Google, but AI-driven tools now deliver answers directly to users without requiring a click. To get found (and get clients), your content needs to be structured so that the answer engines recognize you as the trusted source. The goal isn’t just “SEO ranking” anymore; it’s being the answer AI chooses so potential clients see, trust, and engage with you first.

Ranking With AEO For AI. Getting chosen by AI engines isn’t about chasing every platform. It’s about becoming the authoritative source they can’t ignore. While funnels, social media, and marketplace listings may feel easier, you don’t own those spaces, and when AI tools scrape answers, they credit the original, authoritative source, not your rented landing page. Earn your spot, then spread your presence across formats that AI pulls from. The more consistently you’re answering the questions your ideal clients are asking, the more likely AI is to surface you as the go-to expert, driving those leads straight into your ecosystem.

Quality Over Keywords With AEO. Keywords alone aren’t enough anymore. The key to winning with AEO is becoming the trusted source AI wants to quote. Instead of cramming keywords into titles and metadata like traditional SEO, AEO requires answer-first content and authority signals so engines can recognize you as the definitive expert. To figure out what to answer, listen to your audience to capture what they need in the exact language they use. The power of AEO lies not in buzzwords but in answering the right questions so clearly and authoritatively that AI search engines can’t help but feature you, bringing more ideal clients directly to your business.

Build Authority With AEO Consistently. AEO success isn’t about going viral overnight. It’s about building consistent authority that AI can’t ignore. Instead of chasing quick ChatGPT traffic spikes, focus on a steady rhythm. This consistent visibility compounds over time, signaling to AI engines that you’re a reliable, credible source; helping your business get surfaced more often and, most importantly, convert that visibility into revenue.

If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group 

A powerful website is the cornerstone of success for any service-based business.  It’s often the first digital space potential clients experience with your brand online, and it plays a crucial role in converting interest into paying clients.  But simply having a website isn’t enough.  It needs to be strategically designed and meticulously crafted to effectively communicate your value proposition and guide visitors toward desired actions.  A thorough audit of your existing site can reveal hidden weaknesses and unlock its true potential, transforming it from a static online brochure into a dynamic conversion machine.  Every page on your website should serve a distinct purpose, a singular job that drives the user experience and contributes to your overall business goals.  Each element on the web page should be carefully considered and aligned to support its core function. It’s often more clear the purpose of the blog page and the contact page, so let’s focus on the other four main web pages!

• Home Page. This page of your service-based business website has one primary job: to instantly and clearly communicate what you offer and why a potential client should choose you. It’s the digital storefront, the first impression, and it needs to grab attention and establish credibility within seconds.  Think of it as an elevator pitch in visual form.  The home page shouldn’t try to do everything; instead, it should focus on concisely conveying your core services, highlighting your unique selling propositions, and guiding visitors to the most relevant sections of your site.  It’s about making a strong initial impact, showcasing your expertise, and enticing visitors to explore further, ultimately leading them down the path to becoming a client.

• About Page. This page serves a crucial, yet often overlooked, purpose: building trust and fostering connection. Its single job is to humanize your brand and show the person or people behind the services.  Potential clients aren’t just looking for expertise; they’re looking for a business they can relate to and trust.  This about page is your opportunity to share your story, your mission, and what drives you.  Don’t be afraid to inject some personality and let your passion shine through.  By showcasing the faces and stories of your team, you create a more personal connection with visitors, transforming them from anonymous browsers into engaged prospects.  This human touch builds credibility and encourages potential clients to reach out, knowing they’ll be working with real people, not just a faceless business.

• Expert Page. If the information is vast for each, it can be separated into two different pages. Until then, you can combine them as one speaker/media page. On this page, your service-based business website serves a unique purpose: to showcase your thought leadership and industry influence. It’s the place on your online platform to share your expertise, insights, and thought-provoking content with your target audience. By curating a collection of articles, videos, podcasts, or speaking engagements, you demonstrate your deep understanding of your field and establish yourself as a trusted source.  This page not only attracts potential clients through social proof of your subject matter expertise but also builds credibility and positions you as a go-to resource for information. It’s a valuable tool for generating your authority as the choice for solutions.

• Service Page. This page on your website has a single, vital job: to clearly and persuasively articulate the value of your service offerings and convert interest into action. It’s where potential clients go to understand precisely what you do, how you do it, and why they should choose you over the competition. This page needs to go beyond simply listing your services; it should paint a picture of the benefits clients will receive, addressing their pain points and demonstrating how your solutions provide tangible results. Clarity is paramount.  By clearly outlining your service packages, pricing (if applicable), and the process involved, you empower potential clients to make informed decisions and take the next step, whether it’s requesting a quote, booking a consultation, or contacting you directly.  A well-crafted service page transforms browsing into buying, turning passive visitors into active leads.

If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group 

In the world of high-visibility entrepreneurship, where media features, speaking engagements, and industry recognition set thought leaders apart, your brand isn’t just a logo—it’s a statement. Every detail, from your visuals to your messaging, either elevates your authority or signals inconsistency. The most sought-after experts don’t just show up; they show up polished, professional, and unmistakably on-brand at every touchpoint. If you want to be taken seriously as a speaker, media personality, or industry authority, it’s time to refine the small but powerful details that make your brand unforgettable. I’m pulling back the curtain on the insider secrets that transform a scattered presence into a cohesive, professional brand that commands attention.

• Written. Imagine every time you go into a restaurant the menu looks different. The categories are in different places, they use different type and sized fonts, they use feature different type of foods, etc…It would feel chaotic, right? It would even be hard to become familiar with the restaurant because you don’t know what to expect. That same lack of consistency can undermine your brand’s credibility. Written brand protocols—the rules that govern how your brand communicates across platforms—ensure that everything from your website to your social media to your marketing materials presents a cohesive, professional feel. When fonts and messaging elements follow a clear, intentional standard, your brand becomes instantly recognizable and trustworthy. This level of detail makes it easier for audiences, media outlets, and event organizers to see you as an expert. When your brand looks and feels polished at every touchpoint, it signals that you’re not just another entrepreneur—you’re a thought leader worth paying attention to.

• Biography. Your bio isn’t just a summary—it’s your brand’s first impression in professional spaces. Whether it’s for a media feature, a speaking engagement, or a podcast interview, having a consistent, well-crafted bio ensures that your expertise is communicated clearly and powerfully every time. A strong bio follows a structured format, highlighting your authority, accomplishments, and unique value without variation that dilutes your brand’s credibility. When your bio is intentionally refined and uniform across platforms, it reinforces your positioning as a thought leader, making it easier for event organizers, media outlets, and industry peers to recognize and respect your expertise. Having a written protocol for your bio also means you’re always prepared—no scrambling to rewrite or tailor it last-minute, just a polished introduction that aligns with your brand’s professional identity.

• Color. Your brand colors are more than just an aesthetic choice—they’re a visual identity that reinforces recognition and professionalism. When used consistently across your website, marketing materials, social media, and presentations, they create a cohesive look that instantly signals credibility. Think of the most recognizable brands—Coca-Cola’s red, Tiffany’s blue, or McDonald’s golden arches. Their color choices aren’t random; they are strategic tools that evoke emotions and reinforce brand association. The same applies to your business. Without color standards, your brand can appear inconsistent, amateur, or forgettable—which is the last thing you want when positioning yourself as a thought leader. By sticking to a defined color scheme, you build trust and familiarity, making it easier for audiences, media outlets, and event organizers to recognize and remember you.

• Brand Guide. Most have heard of a style guide. But going a step further and creating a brand guide isn’t just about aesthetics; it’s a strategic asset that ensures your brand remains cohesive, recognizable, and authoritative across every platform and opportunity. By having one, you position yourself not just as an entrepreneur, but as a thought leader who is media-ready and prepared for high-visibility opportunities. This guide is the ultimate tool for ensuring consistency, professionalism, and clarity across every aspect of your brand. It serves as a centralized document outlining your brand’s visual identity, messaging, and media assets—everything from fonts and color palettes to official bios, logos, and signature topics.

Having a detailed brand guide is a power move that signals to media outlets, event organizers, and potential partners that you take your brand seriously. When you submit a polished brand guide alongside a media pitch, speaker application, or collaboration proposal, you instantly stand out as an organized, credible professional who understands brand consistency. Instead of back-and-forth emails requesting headshots, bios, and logos in the right format, your guide delivers everything in one place—making it easier for decision-makers to say yes to you.

If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group 

This Is Part 3 Of A Facebook for Business Series

Facebook is immensely popular for Entrepreneurs to create content that will give value and attract potential clients. But one of the most common questions I get from Entrepreneurs is “What do they do differently on the page as compared to their profile and the group?” This 3 part series will be filled with the same tips I give to my clients.

First up, was a look at the Facebook Business Page. Check that blog post out HERE. Second was the Facebook Profile. Learn more from that blog HERE.

Third and finally, what kind of content should you be posting to your Facebook Group? There are private Groups that are compliments to paid programs and those should contain content based on the expertise purchased. This blog post is more about the content created for the free Groups that represent your larger online community.

Here are 6 ways to create content for your Facebook Group that fosters and builds community, while giving value around the theme you have brought them together around:

1. Every Admin and their momma is using daily theme posts in their Groups. So do I and you can too. However, the goal is to choose daily prompts that remind members of a needed action that will make them more successful in the subject matter the Group is built around or gets them engaged around a central topic that they find value in. For example, if your group centers around productivity, you may have themes such as a “No TV” day or a “Visualization” day. 

2. Give your members an opportunity to share their story, their expertise, and their opinion by posting open ended questions. Getting everybody talking about themselves helps everyone get to know each other and makes for great community. 

3. Share articles, quotes, memes, etc… that inspire, motivate, or educate your community within the subject matter the Group is built around. People constantly come back to places where they are made to feel good and where they can get value to move them forward. 

4. Use the “Watch Party” feature to play a videos of interest, value, or entertainment to your community. You can either upload them or find them in other places on Facebook. 

5. Use the “Go Live” feature to have conversations that allow your community to get to know you more. Share personal milestones, share fun locations, and interview others that will bring value to the group. 

6. Use the “Tag” feature to tag and highlight a group member that is doing something great either in the group or outside the group. Consider making this a quarterly, monthly, OR weekly thing. 

Each of these tips can be used in different ways, multiple times to help keep the content on your Facebook Group engaging and foster community among its members.

This Is Part 2 Of A Facebook for Business Series

Facebook is immensely popular for Entrepreneurs to create content that will give value and attract potential clients. But one of the most common questions I get from Entrepreneurs is “What do they do differently on the page as compared to their profile and the group?” This 3 part series will be filled with the same tips I give to my clients.

First up, was a look at the Facebook Business Page. Check that blog post out HERE.

Second, if you have a Page then how can you use your Facebook Profile to garner attention for your business? Yeah, yeah… you aren’t supposed to directly sell on a Profile, yet it usually has more “friends” for Entrepreneurs still growing their Business Page that only has a few “likes”. Start by tying your Business Page to your Profile by showing it where you work. Then, use your Profile is a great place to not sell, but to share things that bring awareness to your business.  

Here are 5 ways to create content for your Facebook Profile that places attention on the fact that you have a business without directly selling from your Profile:

1. Share your brand story. How and why did you create your business and who do you serve in your business?

2. Share stories of how you have satisfied yet another client and a quote of what they said about their experience with you.

3. Share behind the scenes stories of how your business runs behind the scenes. Don’t give away the secrets that make your business unique, but you can give general information. For example, if you make organic soap, you do not have to give away the ingredients for your soap recipe, but you can show the tools that you use to make the soap.

4. Share a promo from your Business Page and tell a story of how that service or product helped you or someone your friends’ list may know.

5. Highlight a favorite client by telling what kind of client they are and then going into a story or congratulations regarding something about them and their business or public life.

Each of these tips can be used in different ways, multiple times to help keep the content on your Facebook Profile consistently bring awareness to your business without doing direct selling.

Facebook is immensely popular for Entrepreneurs to create content that will give value and attract potential clients. But one of the most common questions I get from Entrepreneurs is “What do they do differently on the page as compared to their profile and the group?” This 3 part series will be filled with the same tips I give to my clients.

First up, let’s look at the Facebook Business Page. The Page is where you have “likes” instead of “friends”. Think of the Page as the hub of your business on the Facebook platform. All promotional and substantive value should be posted from and stem from your Page. In fact, the Facebook guidelines say that you should only post promotional information about your business on the Facebook Business Page.

Here are 10 ways to create content for your Page:

1. You should create ALL business promotional posts from your Page. As mentioned before, it’s the only approved place by Facebook to post business promotions. However, it is also the only way you can later boost your Facebook post to create an ad on Facebook and Instagram. More and more Entrepreneurs have to pay to play for additional potential clients to actually see their content.

2. Create posts that use the integration abilities built into your Page. Feature your company’s products by integrating your sales platform with the “Shop” tab. Feature your company’s event by integrating an event platform with the “Event” tab or by creating an event with the tab. Feature a Facebook-only special by using the “Offer” tab. Get your satisfied clients to give you’re a testimonial using the “Review” tab. You can even use the “Jobs” tab to find team members for your company.

3. Create a post that shares information from your website’s blog is great to add to your Page. Use the graphic from your website’s blog post then give a teaser caption of what the blog is about, followed by the link to the blog. You can even use the first paragraph of the blog as the caption and direct them to use your blog post link to read more.

4. Don’t have a website? No problem. Your Page has a “Note” section where you can post a picture or graphic and add long-form text. Use this section to create a blog. This native content may even do better than sharing the link to the blog on your website. If you find that to be so, then consider adding your blog photo/graphic and the entire blog text to your Page using a Note.

5. Create posts that tell your brand story. This can be more than one post that shared at different times throughout the year. For example, create posts that tell the story of why you created your business, who you created your business for, how you created your business, what makes your business stand out when you created your business, and where you created your business. That’s six different posts.

6. Create milestone posts when you gain a number of likes worth celebrating. For example, your first 100 likes. Thereafter, 500, 1,000, 1,500, 2,000, etc…

7. Create posts that highlight clients. Select a client and tell the story of who they are and something that is important to them. This is different than a testimonial where you would focus on how much they love you.

8. Create a post for a lead magnet. You can even integrate your Page with an app from some email marketing platforms like Mail Chimp and Aweber.

9. Create a post that asks for feedback on new products or services.

10. Create a post about your techy customer service chat after integrating your Page with a chat bot.

Each of these tips can be used in different ways, multiple times to help keep the content on your Facebook Business consistent and cohesive.

Growing up we watched television and fell in love with some of the people that we saw. Some of us wanted to BE like the people they saw and have everyone love them like a celebrity. It used to be that being an entertainer with a talent was the only way to be highly-visible. A lot of women feel a kindred spirit with Marilyn Monroe. For me, as soon as I saw Dorothy Dandridge in Carmen Jones… SHE was my kindred spirit.

Now people feel a connection with reality tv stars, Instagram stars, YouTube stars… and a talent is not necessarily attached to those type of stars, yet they are visible. As an Entrepreneur, visibility for the sake of being seen is not valuable if it is not monetized. A test of true influence is whether you can get the masses to buy from you -NOT just “love” your picture or comment in agreement on your personal opinion.

I shudder a little in physical pain when I see fellow Entrepreneurs use their time and energy to be routine with Facebook Lives, blogs, etc… BUT they never ask for the sale and never tell people how to work with them. Now that’s not to say that you should not do a live stream, blog or other social media content without selling every time. Every interaction shouldn’t be about selling as the focal point. However, it does mean if you never ever ask for the sale or make it easy for people to know how to work with you, then you are hustling backwards.

Building relationships online with content is work. Not only is it work, but some either don’t know how to do it or are scared to do it. So, I love that Entrepreneurs are willing to get out there and create content. I just hate when there isn’t a strategy behind it that eventually leads to increased sales.

For those still doing the work to boldly ask for the sale, here are three simple, starter tips to at least give interested parties access to who you are and how you help when you do not tell them in vocally:

• Use your Facebook Business Page as your “job” in the profile of your Facebook Profile Account
• Make it elementary student clear who you are and how you help in your “about” and/or “bio” sections of your social media profiles
• If you do free consults/discovery calls, have that link in the “about” and/or “bio” sections of all of your social media profiles.

Doing just these three things will allow those reading, watching, or listening to your content to at least easily find out who you are, who you help, and how you help with your services and/or products.

Here’s a tip that I just introduced with this blog post: use a byline type section at the end of all of your blog posts. See it below? That way your subject matter can be helpful without being salesy, but your content is still branded with information for those looking for what you sell. It doesn’t get in the way of the value I give with my content BUT people that find my content helpful do not have to work to figure out how to contact me or how to get started working with me without having to click around my multi-page website. One click, from right here, to my scheduler so we can talk about your needs. I can’t wait to get the data back on how well this new concept works to connect me with even more people who want my help. 

I remember when blogging became popular. It started as like an online journal –people telling their stories or sharing information about hobbies. It wasn’t long before blogs began to be monetized. Companies were finding value in the audiences of these personal journals and hobby sharing as a way to jump on an unsaturated platform with the endorsement of source that was already liked, known, and trusted by that audience. For example, beauty bloggers with large followings began to endorse beauty products and paid by the companies that manufactured them. Quilt makers started endorsing sewing, fabric, and other related companies on their blogs.

Once that well began to run dry or start to charge too much for their influence, companies reversed the process. They started their own blogs that gave tips and share valued around related topics to their industry or products. For example, Kraft started sharing recipes that included their food products. By giving you multiple ways to use their product in the convenience of easy to use recipes, their sales increased. The beauty industry started to give their own beauty tips from professional make-up artists and used professionally create looks to showcase new products.

All of that was primarily done by big businesses. However, small business and Entrepreneurs got onboard. We realized that we too needed to give value to attract the attention of potential clients. There are very few business websites that do not include a blog posts on their home page. Still fewer businesses have websites that do not include a blog at all. With potential clients using keywords in search engines like Google, to search for information to solve their problems, blogs of companies with the solutions to those problems should still utilized blogs to connect those keywords to their products and services.

If you haven’t gotten it yet, the answer is YES –blogs are still very much relevant. How do you know what to blog about in your business? I created a pretty cool FREE resource for your called Your D.I.Y. 1-Year Blog Strategy & Plan. Get yours HERE.

In part one on this subject matter of we talked about how it’s not a good idea to tag a bunch of unwilling participates in your Facebook posts. I also gave you a solution for what to do instead. You can read Part 1 HERE.

This was the introduction to the series: “I’m not sure why people are still doing this bully, guerilla marketing on Facebook, but they are. Just like all press is not good press, all ways to get people to see your information on Facebook are NOT good ways. So stop it… JUST STOPPIT!!

I’m not here to fuss –too much– I’m here to help.”

Now, here is the second and final part of the 2 part series on how you are doing it wrong and how to get it right:

2. Every time they see a post from you, you are selling something in a different industry than you were selling before. As an Entrepreneur, we want to build a reputation of trust. We want those that would do business with us to trust that we will deliver on what they purchase. If you saw someone selling travel packages two months ago then insurance a month ago and now this month they are selling jewelry. If you aren’t committed to what you are selling, why should others trust enough to buy it from you?

I get that being an Entrepreneur is hard and sometimes our businesses do not get profitable in the first few years. However, all the ways that you make money do not all have to be announced from the same social platform. Instead, you can do double work and run separate accounts for each revenue opportunity with routine content on both. Sounds like too much work? Cool, you have another option. You can have one business that you create content for and one that you do networking for directly to potential clients for that business instead of to everyone.

3. You are adding them to FB Groups without their permission. Facebook has changed their algorithms. Less people are seeing the posts on your wall, even those that follow you. The new thing to do among Entrepreneurs is to create a group. The next thing that some Entrepreneurs do next is start adding all of their Facebook friends to fill their new group. It’s like taking your friend and shoving them in a room with people they may or may not know, then forcing them to watch a movie they did not choose to watch. That’s not fun for your friend.

Instead, have patience and fill your Facebook group with people who want to be there. Be selective, take your time, and show the value of being in your group to those that would be potential clients. You want warm leads for sales and not cold bodies to increase the ranks.

Do you need help attracting rather than annoying on Facebook? I’d love to talk about how I can help! Let’s talk, go HERE.

I’m not sure why people are still doing this bully, guerilla marketing on Facebook, but they are. Just like all press is not good press, all ways to get people to see your information on Facebook are NOT good ways. So stop it… JUST STOPPIT!!

I’m not here to fuss –too much– I’m here to help. Here is the first of a 2 part series on how you are doing it wrong and how to get it right:

1. You are tagging everybody and their momma in your Facebook posts. Look, even those that support you may not want to be tagged in your posts, so imagine how those that don’t really love you feel. And if you are an entrepreneur tagging other entrepreneurs in your posts, then you are even more inconsiderate. As you know, it’s hard out here for an entrepreneur to get people interested in their offers and post soliciting engagement. What they don’t need is to do all the work and then you swoop in and put their spotlight on YOUR offer or accolade.

I have my Facebook account setup where all tags have to be approved before they show up on my timeline. I am still both amazed and annoyed by the number of people who have never heard a conversation with me or don’t know me “like that” who are tagging me in their promotional posts. I have a routine I have perfected just for them: feel annoyed (maybe even cuss a little), report as spam, un-tag self, un-friend them, take a deep breath and move on with my entrepreneurial life. Yup, so booooo to them and adios!

So what’s a better way to do it? It’s simple, make it mutually beneficial. Create collaborations with your business besties where you agree to share each other’s post. When you post something that you think their audience will benefit from, tag them in the comments to your post rather than on the post. That will be their signal to share your post if it fits into the engagement they have going on at the time.  Do you see how that could feel good to you AND them? It’s definitely a move in the spirit of collaboration and mutual respect. We need more of that out here on these entrepreneurial streets!

Do you need help attracting rather than annoying on Facebook? I’d love to talk about how I can help! Let’s talk, go HERE.