Introduction to Customer Relationship Management (CRM)

Marketing, Tech

The lifeblood of a business is leads. You can’t get new customers without first getting new leads. But you have to organize these leads. Let’s use simple numbers. If your revenue goal is 6-figures or about $8,400 a month and your offer is $400, then you must sell 21...

Email Marketing Segmentation for Small Business

Marketing, Tech

Within our email marketing platforms, as we as contacts that have opted in to receive notification or delivery of something, in addition to ongoing emails from us, there lies the decision of lists vs tags. Lists are used to manage an organize subscribers into separate...

ChatGPT for Small Business

Growth, Resource, Tech

If technology is a game changer for small businesses to close the digital divide with big businesses in terms of growth and revenue potential, then within this year, artificial intelligence (A.I.) is leading the tech value race. At the forefront of A.I. for small...

Artificial Intelligence (A.I.) For Small Business

Growth, Resource, Tech

Artificial Intelligence (A.I.) is changing the landscape of so many industries. Chris L. Davis of Automation Bridge always says, “You don’t buy technology. You hire it.” Once I understood that concept, I recognized that in small businesses, entrepreneurs don’t just...

Bridging the Gap with Touchpoints

Growth, Marketing, Strategy, Tech

Not only does the research show that business owners need to “touch” a potential client at least 7 times before they will buy, but touchpoints are an important key in relationship building before and after the sale. Touchpoints serve as bridges that connect you and...

S.E.O. – Saving Entrepreneurs Online

Tech

Most of what entrepreneurs do to garner sales has to do with trying to get the attention of their ideal clients. What if I told you that there is a way that when a person ideal for your service needs you, they can find you? Back in the day, they would use the Yellow...