Bridging the Gap with Touchpoints
Not only does the research show that business owners need to “touch” a potential client at least 7 times before they will buy, but touchpoints are an important key in relationship building before and after the sale. Touchpoints serve as bridges that connect you and...
Turning To Specialty Professions As Key Reminders
One thing I love about children is their imagination. Especially when they start to identify with different jobs and professions as “who they want to be when they grow up”. I want to use that sentiment to remind entrepreneurs of what their business should be to “grow...
The Problem With Your Pricing
In the journey to reach the elusive milestone of your first 6 figures in revenue, small businesses are confronted with a surprising struggle: pricing. It can be unexpectedly emotional coming up with a number that represents what the client will receive, what you are...
Standing Out In A Saturated Market
There is very little under the sun when it comes to starting a business. In fact, most areas are over-saturated with other businesses offering the same services and most often to the same people. So just how do you get a leg up on the competition to become the choice...