Marketing Words

Marketing Words

The words that you use in your marketing messaging matter because they have to connect and resonate with your ideal client. I once gave you a lot of resources for things to help you with your marketing messaging; check it out HERE. There are some amazing resources in...
Creating A Marketing Runway

Creating A Marketing Runway

If marketing is all about building relationships, then how what kind of relationship do you need to build to sell a high-ticket offer? Well, if we go with the old analogy of dating… what would dating need to be to get to marriage? Most people need more of an...
Standing Out In A Saturated Market

Standing Out In A Saturated Market

There is very little under the sun when it comes to starting a business. In fact, most areas are over-saturated with other businesses offering the same services and most often to the same people. So just how do you get a leg up on the competition to become the choice...
How To Market When Social Media Isn’t Working For You

How To Market When Social Media Isn’t Working For You

Social media is where we have become accustomed to marketing for free. Some businesses are doing it wrong. Some businesses were doing it right and are no longer having the same success with getting traffic to their offers and email list. Well, the great thing is that...
Content Is The Elbow Grease Of Marketing

Content Is The Elbow Grease Of Marketing

Television, radio, publication, and even social media advertising are the pay-to-play vehicles of choice today to get more eyes in front of your offers. Like anything else in life, when you don’t want to pay in money, you pay in elbow grease. Here are 4 considerations...
The Networking Strategies I Use for Large Events

The Networking Strategies I Use for Large Events

I am on traveling to attend a huge conference in Atlanta this week. About 6 months ago, the keynote at a similar conference was Magic Johnson. This time around it is Marcus Lemonis of the business-centric tv show The Profit. There will be over 1K attendees present, so...