Content 101: Creating Content That Connects

Content, Marketing

You can go back to a past article to figure out the quick ways to get started publishing content HERE. In recent conversations with entrepreneurs, I realized more context is needed for creating content. For content 101, I teach the rule of 3 that touches 4 different...

Marketing Words

Marketing, Resource, Sales

The words that you use in your marketing messaging matter because they have to connect and resonate with your ideal client. I once gave you a lot of resources for things to help you with your marketing messaging; check it out HERE. There are some amazing resources in...

Creating A Marketing Runway

Content, Marketing

If marketing is all about building relationships, then how what kind of relationship do you need to build to sell a high-ticket offer? Well, if we go with the old analogy of dating… what would dating need to be to get to marriage? Most people need more of an...

Standing Out In A Saturated Market

Marketing, Strategy

There is very little under the sun when it comes to starting a business. In fact, most areas are over-saturated with other businesses offering the same services and most often to the same people. So just how do you get a leg up on the competition to become the choice...

How To Market When Social Media Isn’t Working For You

Marketing

Social media is where we have become accustomed to marketing for free. Some businesses are doing it wrong. Some businesses were doing it right and are no longer having the same success with getting traffic to their offers and email list. Well, the great thing is that...

Content Is The Elbow Grease Of Marketing

Content, Marketing

Television, radio, publication, and even social media advertising are the pay-to-play vehicles of choice today to get more eyes in front of your offers. Like anything else in life, when you don’t want to pay in money, you pay in elbow grease. Here are 4 considerations...