Creating Influence: The Blueprint

Content, Marketing, Resource, Strategy

I’ve loved her from watching her HBO series Insecure and from her answer to the question referring to the 2017 Emmy Awards, “Who are you rooting for tonight?” when she responded, “I’m rooting for everybody Black.”  I have had the pleasure of seeing Issa Rae speak at a...

Bridging the Gap with Touchpoints

Growth, Marketing, Strategy, Tech

Not only does the research show that business owners need to “touch” a potential client at least 7 times before they will buy, but touchpoints are an important key in relationship building before and after the sale. Touchpoints serve as bridges that connect you and...

Psychology Of Sales: What & How?

Marketing, Sales

The psychology of sales refers to the understanding and application of psychological principles and tactics that are proven to influence potential clients to complete a purchase. It includes using knowledge of human behavior, emotions and triggers to create a high...

Content 101: Creating Content That Connects

Content, Marketing

You can go back to a past article to figure out the quick ways to get started publishing content HERE. In recent conversations with entrepreneurs, I realized more context is needed for creating content. For content 101, I teach the rule of 3 that touches 4 different...

Marketing Words

Marketing, Resource, Sales

The words that you use in your marketing messaging matter because they have to connect and resonate with your ideal client. I once gave you a lot of resources for things to help you with your marketing messaging; check it out HERE. There are some amazing resources in...

Creating A Marketing Runway

Content, Marketing

If marketing is all about building relationships, then how what kind of relationship do you need to build to sell a high-ticket offer? Well, if we go with the old analogy of dating… what would dating need to be to get to marriage? Most people need more of an...