The idea behind a “Category of One” is to make your product or service look like it’s in a league of its own, completely unmatched by any competition. Imagine creating your offering so cool and unique that it is like playing in an area all its...
You’ve heard of the “like, know, and trust” factor that potential clients need in place before they buy from you. Did you realize that those potential clients need to feel like they KNOW you to decide if they LIKE and TRUST you? And first, they have to find you before...
Within our email marketing platforms, as we as contacts that have opted in to receive notification or delivery of something, in addition to ongoing emails from us, there lies the decision of lists vs tags. Lists are used to manage an organize subscribers into separate...
Getting leads on your email list and nurturing them is just the beginning. How do you know who on your list remains cold, is now lukewarm with interest, or is red hot and ready to purchase? Well, you have to evaluate the quality of the leads. Tech Guru Laticia Austin...
Business conversations have evolved, and nowhere is this more crucial to have these conversations than with your email list. Talking to your email list isn’t just about sending out promotions or updates; it’s about creating real connections, understanding...
For over a year, I’ve consistently attended business conferences. With my attendance, I have always laid the groundwork for bringing in future revenue in the thousands. However, this conference it was my goal to leave the conference with “cash in hand” (more like...
