Securing media coverage is a powerful way for entrepreneurs to boost their visibility, credibility, and sales. Whether through earned media, like features in industry publications [check out these resources: Connectively formerly known as H.A.R.O., Source Of Sources,...
I know you hear about funnels and there are different types of funnels in business. It’s hard to know where to start when the funnel shape is used to describe so many relevant things. The basic visual is that there are is more of something at the top and as you get to...
Sales strategies have long been at the forefront of business growth and success, serving as the secret sauce used by large corporations to build their empires. They have used limitless budgets for research to figure out how to win at penetrating markets, capturing...
The idea behind a “Category of One” is to make your product or service look like it’s in a league of its own, completely unmatched by any competition. Imagine creating your offering so cool and unique that it is like playing in an area all its...
You’ve heard of the “like, know, and trust” factor that potential clients need in place before they buy from you. Did you realize that those potential clients need to feel like they KNOW you to decide if they LIKE and TRUST you? And first, they have to find you before...
Within our email marketing platforms, as we as contacts that have opted in to receive notification or delivery of something, in addition to ongoing emails from us, there lies the decision of lists vs tags. Lists are used to manage an organize subscribers into separate...
