Revenue goals and revenue growth aren’t just about having the right strategy, offer, or marketing plan—it’s about having the right mindset. Especially for female entrepreneurs, your relationship with money will be the silent force driving—or stalling—your success. How you think about money influences how you earn, spend, and grow it. A healthy money mindset isn’t just a ‘nice-to-have’; it’s a fundamental building block for sustainable revenue growth. Let’s explore how to cultivate the right financial mindset that can help you break through revenue plateaus, overcome limiting beliefs, and set the stage for a thriving, profitable business in 2025.

Let Money Flow Freely. At the heart of financial success lies an abundance mindset—the belief that there is more than enough money, clients, and opportunities to go around. When you operate from scarcity, every decision feels like a reaction to fear: hoarding money, underpricing your services, or hesitating to invest in growth. But money, like energy, is meant to flow. It moves toward clarity, confidence, and intentional action. Instead of clutching every dollar or resource out of fear of loss, focus on using your money strategically—investing in tools, systems, and support that create momentum and growth. Collaboration over competition, generosity over hesitation, and confident pricing over self-doubt are the cornerstones of an abundant financial mindset. When you trust that money flows in and out with purpose, you’ll start seeing opportunities where fear once lived.

Investing in Yourself is Non-Negotiable. The most profitable investment you can make is in yourself. Whether it’s through mentorship, coaching, upskilling, or personal development, every dollar and minute you spend sharpening your expertise and mindset is an investment that pays exponential returns. But investing in yourself isn’t just about gaining knowledge or skills—it’s about embodying confidence in your value. Clients are drawn to entrepreneurs who own their worth and stand firm in their pricing. Confidence isn’t just a feeling; it’s a magnet for premium opportunities and aligned clients. Stop discounting your services out of fear of losing a sale and start recognizing that you are the greatest asset in your business. When you prioritize your growth and lead with self-assurance, you create a ripple effect—attracting abundance, building trust with clients, and positioning yourself for long-term success.

Your Price Is NOT Just A Number. It’s a reflection of your growth, expertise, and the transformation you offer your clients. Too often, entrepreneurs tie their worth to the hours they spend rather than the outcomes they create. But true value isn’t measured in minutes—it’s measured in results. As your skills, experience, and client successes grow, your pricing should grow with them. Regularly review your offers and ensure your rates reflect the transformation you deliver, not just the time it takes to deliver it. Pricing with confidence isn’t about being the cheapest option; it’s about being the right option. When you anchor your pricing in value and stand firm in what your work is truly worth, you attract clients who see your worth, trust your expertise, and are willing to invest in the results you provide.

Selling Is Serving Through Impact. Sales isn’t about convincing someone to buy—it’s about offering a solution to a problem they already want to solve. When you approach sales with the mindset that you’re providing genuine value, the entire dynamic shifts. Selling becomes an act of service, not a source of guilt or discomfort. Money, in turn, becomes a neutral tool—a resource that allows you to create impact, freedom, and opportunities, both for yourself and for your clients. There’s no shame in earning money, just as there’s no shame in spending it intentionally to drive growth. When you let go of fear and approach sales conversations with clarity, confidence, and a true belief in the value of your offer, you’ll not only attract aligned clients but also build a business fueled by trust, integrity, and mutual success.

If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group 

Much like he was inspired by Dr. Martin Luther King, I must first share that this information is inspired by the book Kingonomics: Twelve Innovative Currencies for Transforming Your Business and Life Inspired by Dr. Martin Luther King written by Rodney Sampson. The twelve currencies he shared were service, connectivity, positivity, personal responsibility, self-image, diversity, character, dreaming, openness, creativity, and courage. As you can see when reviewing these 12 items, it is no doubt that they are all assets of value to have. However, I found that they aren’t assets easily traded or bartered in the way we think of currency. So I created my own list of non-monetary currencies you can barter for things of value for your business.

Your Knowledge. I was once told that my brain was bankable. What you know has value to someone who doesn’t know it but can benefit from it once they do. A great example is to give content based on your expertise to your audience in exchange for their attention that deeps the “like, know, and trust” needed for them to buy from you later. However, you can also use your expert content to drive up the value of another business’ offerings. You can also share knowledge with other business owners in circles where you mentor each other in a mastermind. Of course, you can always use your expertise to perform the service that you sell in trade for something that you need.

Your Resources. Any resources of value can be exchanged or used as payment for something else of value. What tech platforms or software services or equipment can you access to another business in need to receive something that your business needs? How can you use the contacts in your network to benefit another business owner as a resource or a referral for business? How can your influence with your community drive value to another business? And last but not least, what can your team do to support another business in exchange for value that you need? Resources are valuable and every business needs them. Figure out what you need, who has it, and what resources you can supply in lieu of monetary payment.

Your Assistance. Small businesses are always in need of assistance with something and lending a helping hand can be met with great reward. Testimonials are huge for helping would-be customers make a buying decision. You can assist by experiencing a beta offer and leaving a review or recording a testimonial video to be used for that business’ marketing. You can assist each other by creating a joint offer and cross-selling it to both of your audiences. This cannot only bring more sales from an otherwise cold audience, but it also introduces fresh leads into your tribe to be nurtured for future sales.

Your Time.  Small business owners often have more time and flexibility to invest in tasks that might otherwise require financial resources, such as marketing, research, and development in their own businesses. However, you can fill gaps in another business to complete the same type of tasks even if this isn’t the expertise that you sell as a business. You can also use your time to volunteer for charities that can push traffic or other value your way.

What to know what you have of value that you can barter for what and with whom? Let’s talk. It’s FREE. ShaCannon.info/talk

Entrepreneurship is a journey paved with decisions, opportunities, and challenges. It requires resilience, strategic thinking, and the willingness to face challenges head-on. However, in the hustle and bustle of building a business, entrepreneurs often find themselves trying to avoid crucial aspects of development, unaware of the money they are leaving on the table because of it. Whether it’s due to fear, lack of awareness, or a misguided sense of priority, avoiding these key items can lead to missed opportunities, unnecessary expenses, and stunted growth. The path might be challenging, but it is through these challenges that businesses find their footing, optimize their operations, and achieve lasting success. Let’s dive into four critical aspects that entrepreneurs commonly avoid and uncover how each of them can significantly impact money-making opportunities.

Stop Avoiding Isolation. Engaging in deep reflection within periods of isolation allows entrepreneurs to critically analyze their business, identifying potential obstacles and evaluating the strengths and weaknesses of their resources. Avoiding this solitude often results in a lack of strategic vision, leading to poor decision-making and wasted resources. The financial cost here is twofold: money is lost in ineffective strategies, and potential profits are left untapped due to a lack of optimization and clear direction. Entrepreneurs who embrace isolation as a tool for reflection find themselves better equipped to navigate their business journey, avoiding costly mistakes and identifying profitable opportunities.

Stop Avoiding Prioritizing Production. Focusing on execution and production is paramount to turning ideas into tangible success. By creating dedicated time for production, entrepreneurs ensure they meet deadlines and maintain quality, both of which are crucial for customer satisfaction and reputation. Neglecting this aspect can lead to project delays, increased production costs, and lost revenue, as customers turn to competitors who can deliver on time. In the long run, the failure to prioritize production not only costs money in immediate terms but also damages the business’s ability to generate future revenue.

Stop Avoiding Imperfection. Perfectionism can be a costly trait for entrepreneurs. Waiting for the perfect version of a product before launch means missing out on valuable market time and potential revenue. By launching a viable version and iterating based on feedback, entrepreneurs can start generating income sooner and use real-world data to refine their offerings. This approach not only brings in revenue more quickly but also saves money that would have been spent on prolonged development cycles, ensuring a more efficient and profitable business model.

Stop Avoiding Rejection. It might seem like a way to protect oneself, but in entrepreneurship, it’s a costly avoidance. Rejection is inevitable, and each ‘no’ brings an entrepreneur closer to a ‘yes’. By fearing and avoiding rejection, entrepreneurs miss out on opportunities, potential partnerships, and valuable feedback, all of which have direct financial implications. Embracing rejection as a part of the journey enables entrepreneurs to quickly move past setbacks, reducing the time and resources wasted on unfruitful endeavors and focusing on strategies that lead to financial success.

Stop the avoidance and face the things that will get you to the money, I can help so let’s talk. It’s FREE. ShaCannon.info/talk

I know you’ve heard the phrase “it takes money to make money”. Whether you agree with that or not, more often than not limited capital is a huge obstacle to growing a small business. It takes more money to hire the team to service the clients you are investing on marketing to bring in. It takes more money to scale your technology and be more efficient at some of the support your business needs. It takes more money to play the numbers game that is paid traffic. When you aren’t bringing in enough revenue to fund expansion where do you get the funds? Here are 5 ways bring in more money to make more money.

Grants. There is free money for your business out there in the form of non-repayable fund grants.

The usual criteria can include your business type, your business’ purpose or impact, geographic location, business size, financial need, your industry, or even your business’ certification status.

Places you can find grants for small businesses are government agencies on the federal, state, and local levels. Check https://www.grants.gov/ and the SBA at https://www.sba.gov/funding-programs. Also, check the local store of national chains like Walmart.

Venture Capital Investments. Funds from firms that invest in up and coming businesses to make a return on investment.

The usual criteria can include whether your business is in a growing market, what makes your business stand out from others, what traction in revenue and growth your business is already experiencing, and an exit strategy for the investment.

For venture capital investors go to places like CrunchBase, and CBInsights.com.

Angel Investments. Similar to venture capital investments, angel investments but usually only one person who is using their personal funds to invest.

The usual criteria can include investment size needed, risk tolerance of the investment, involvement with the investor, and any preferential criteria they wish.

For angel investors go to places like AngelCaptialAssociation.org, AngelList.com, and SeedInvest.com.

Peer-to-Peer Lending. With the word peer commonly referring to friends or people similarly situated, this type of lending usually comes from a group of individuals rather than professional investors.

The usual criteria can be much like a bank loan and include credit rating and the ability for repayment.

Places to find peer-to-peer lenders include LendingClub.com, FundingCircle.com, Kiva.org, and Upstart.com.

Crowdfunding. Very popular in recent years, it is small individual investments from a large number of everyday people (the crowd) mostly through online platforms.

The usual criteria is a compelling story, great vision for success, positive impact, community support, great communication (updates), proof of concept, and incentives or rewards.

Platforms to find crowd funders are IndiGoGo.com, CrowdFundr.com, WeFunder.com, CrowdCube.com, and KickStarter.com

If you support with a roadmap to show where strategically are the best areas to invest in your business so that funding gives a return on investment, let’s talk. It’s FREE. ShaCannon.info/talk

In the journey to reach the elusive milestone of your first 6 figures in revenue, small businesses are confronted with a surprising struggle: pricing. It can be unexpectedly emotional coming up with a number that represents what the client will receive, what you are comfortable charging, and what you feel the client will think is fair. Before you get to the job of delivering the value of what clients have paid for you have to get through the stress of feeling like you have to defend your pricing leading to underpricing and more. Let’s discuss four problems with pricing and how to solve them.

Fear. The lower the price, the harder you have to work to meet big revenue goals. However, most entrepreneurs underprice their service by doing what’s called “confidence pricing” or pricing their service low to compensate for their discomfort with higher pricing. What is the discomfort? It could be imposter syndrome associated with delivering what is being paid for, comparison to the perceived expertise of the competition, or money blocks where an entrepreneur may tell themselves their audience will not pay over a certain amount for the service.

Solution: Conduct thorough market research to understand industry standards and competitors’ pricing so that you understand the average pricing of the service. Be sure that you can produce the service clients hire you to perform. If you are not able to charge at least what is within the range of normal pricing for your service, then seek therapeutic tools to overcome feelings of inadequacy around the delivery of the promise and the worthiness of your desired price point.  

Showing Value. Worrying about what you think people can and cannot afford is a mistake. You do not know if they have the money or not. You do not know if they’ll pay the higher or not. Every day people purchase high-ticket items out of their budget. Why? Because people find the money to pay for what they value.

Solution: Any price can be justified if you show the value in a way that resonates with the client. To do so, you have to present a clear and compelling offer where the transformation that the client is looking to achieve is outlined. More time should be spent describing and reinforcing the promise of the transformation instead of the steps that will get them there.

Profit Margin. Picking pricing out of the air without consideration of direct costs (expenses like labor and materials to provide the service) or indirect costs (expenses like administrative fees and overhead to run your business) can have a small business in the hole rather than turning a profit.

Solution: Calculate every cost to your business to determine the minimum profitable price. Review these costs regularly to be sure your business stays within your chosen profit margin.

Offer Ladder. Simply put, one size usually does NOT fit all. Providing an all-encompassing service leaves you with only the opportunity to charge a high price point. Potential clients not needing the fully comprehensive service will not justify paying the full price for only needing a portion of the service.

Solution: Having a service with multiple transformations, phases, or milestones is harder to price. An offer ladder represents services packaged by phase of transformation: either from the first stage to the last stage, simple win to big win, etc… It is best to break the service up into an offer ladder to allow for low, medium, and high price points.

If you need support with creating pricing that makes sense for reaching your first 6 figures in revenue, let’s talk. It’s FREE. ShaCannon.info/talk

With a product-based business, it is very easy to identify some of the costs that should be wrapped into the price that the customer pays so that a profit is made: wholesale cost of the product, shipping, handling, etc… With a service-based business, because the overhead is often seen as only the service provider’s time, it isn’t as clear what pricing should be for the client so that there is a profit at the end.

There is quote that I’ll paraphrase, “You are not paying for the hour. You are paying for my years of experience that allow me to perform my expertise.” But most service providers do not charge enough for their time to provide the service. On top of the true value of their time, service-providers are not recouping other costs that should be passed along to their clients in the pricing. Let’s talk about four considerations that should be wrapped into the price of your services.

Hardware/Software. Service-based businesses tend to use a lot of technology to provide their services. In fact, without the use of some technology, they could not provide the service seamlessly or at all. So it only makes sense that these costs pass through to clients. For example, Microsoft Office Suite, GSuite, video conferencing, scheduling platforms, project management systems, industry-specific software, data cloud storage, etc… Is any of this reflected in your pricing?

Fees. The more credentialed you have to be to provide your service, the more fees you are prone to have to pay. Some of the fees you are paying like licensing fees, professional fees, fees associated with security measures, etc… are stand-out elements that benefit the client more than if you did not have them. That means, if you are have them, you should say in your marketing and messaging that you have them AND you should charge more for having them. For example, if you are paying fees to house my business and personal data in more security cloud storage, like PCloud that can house data in Switzerland known for having the strictest data security measures, then clients are more reassured than those using Google Drive and the cost should be passed on to them.

Location. If you have a brick-and-mortar, then that overhead should be passed along to clients.  The “better” the location (either more convenient or in high-end neighborhoods) the same service costs more than if located elsewhere. Easy peezy, but what of a home office? The increase in utility costs due to providing services from home is a consideration.

What next? Use the feedback to plan your next moves, the next round of doing. When redoing, you aren’t starting from the beginning. You are moving forward with more information. Strengthen the foundation of your process and build up using the feedback. And as you get better and better, have more and more results… do not forget to celebrate.

If you are having problems with revenue or any of these costs of doing business in your service-based industry, let’s talk. ShaCannon.info/talk