Having highlighted speaking as a powerful avenue of entrepreneurs to borrow audiences to introduce themselves to more potential leads for increased visibility and amplified credibility in a past article, let’s add writing for established platforms as another potent way to do the same. You will build your authority within your niche by contributing written insights for trusted sources.  

• Benefits. Contributing writing on popular platforms offers a number of positives for growing your online presence and credibility. By publishing on established sites, blogs, or other digital publications, you instantly expand your reach through access to audiences that are already engaged. It puts your brand in front of new potential clients with a transference of trust from the publications willingness to publish your work creating a stream of top-of-funnel leads (TOFU). Additionally, contributing writing can drive targeted traffic back to your website, providing an opportunity to capture new leads through well-placed calls-to-action and optimized landing pages.
• Platforms. Once you’ve identified potential platforms, it’s essential to assess each one’s relevance and quality before investing time and energy into contributing. Start by evaluating the platform’s authority within your industry—look for established sites that are well-regarded and regularly produce quality content. It’s also important to ensure that the platform’s values, tone, and overall brand align with your own, as this alignment reinforces your credibility and ensures that your message resonates authentically with readers. Additionally, consider engagement and readership metrics, such as the number of shares, comments, and active interactions on similar articles. Platforms with a responsive, engaged audience offer more potential for readers to connect with your content, increasing the chances of turning viewers into leads.
• Structure. Platforms usually have guidelines, suggestions, and examples as the best way to write for their readers. There are also items you want to be sure to include so that you are sure to garner the attention of your ideal client and maximizing the opportunity. Start by including a brief, engaging bio at the end of each piece with a clear call-to-action (CTA), inviting readers to visit your website, subscribe to your newsletter, or download a valuable lead magnet. To make this transition seamless, aim to educate and provide value throughout the article, naturally guiding readers toward wanting to learn more about your services. Additionally, optimizing articles for SEO with relevant keywords will improve organic reach, bringing more potential clients to your content.
• Leverage. After publishing a contributed article, you can leverage it to further nurture your middle-of-funnel (MOFU) audience and build deeper connections by sharing it. This not only amplifies the article’s reach but also reinforces your authority within your network. Additionally, keep track of readers who actively engage, whether through comments, shares, or direct messages, and remind them of your invitation (CTA), including for them to take the next step by joining your community or subscribing to your newsletter. This ongoing connection allows you to provide continued value and stay top-of-mind as they move closer to becoming clients.

If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group 

Speaking opportunities offer a powerful avenue for entrepreneurs to increase visibility and amplify credibility, especially when navigating the path to their first six figures. In a crowded digital space, standing out is essential, and few strategies are as effective as sharing your insights and expertise directly with an engaged audience. The visibility gained from speaking positions you as a go-to expert, fostering trust and a deeper connection with potential clients who resonate with your message. Becoming someone they look to for inspiration, guidance, and best of all -solutions. However, these opportunities require preparation; when the moment comes, having a solid foundation can make all the difference in you being the choice, being seen as professional, and being ready to capitalize on the opportunity.

• Inquiry.  An online form to gather preliminary information for speaker opportunities is essential in streamlining the inquiry phase and ensuring that each request receives thorough and efficient consideration. This initial step not only saves time but also allows both the speaker and the organization to determine mutual alignment from the outset. By capturing key details upfront, speakers can evaluate whether the opportunity aligns with their expertise, audience, and availability, ultimately leading to more productive conversations and engagements.
• Evaluation.  Asking additional questions beyond the preliminary inquiry allows for a deeper evaluation of the speaking opportunity, ensuring it’s a true fit for both the speaker and the event hosts. While the initial form provides a general overview, these follow-up questions allow speakers to understand the finer details of the engagement, such as the audience composition, event structure, and potential impact. Gaining clarity on event expectations, available support, and financial arrangements ensures that the speaker’s time and expertise are valued while aligning with their objectives.
• Assets.  Having professional assets ready for submission to event organizers is crucial for speakers aiming to be highlighted and marketed effectively. These assets showcase the speaker’s expertise, providing organizers with the tools needed to build trust with their audience and elevate the event’s credibility. Well-prepared assets not only set a speaker apart but also streamline the process for event planners, allowing them to create cohesive, attractive marketing materials that reflect the speaker’s brand and professionalism.
• Event ready. Taking ownership of gathering all necessary information once a speaking opportunity is confirmed is key to ensuring a professional and seamless experience at the event. As a speaker, staying proactive about these details demonstrates commitment, prevents last-minute surprises, and allows for a polished, prepared presence that aligns with the expectations of event organizers and attendees. Having a thorough checklist of what’s required both before and during the event gives the speaker clarity, reduces stress, and shows respect for the organizer’s schedule and logistics.

If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group 

Securing media coverage is a powerful way for entrepreneurs to boost their visibility, credibility, and sales. Whether through earned media, like features in industry publications [check out these resources: Connectively formerly known as H.A.R.O., Source Of Sources, and Source Bottle] is good for product offers and some services or paid media [check out these resources: Brand Featured, EIN PressWire, and BlackPR]. Getting your name and brand in the spotlight can significantly enhance your business’s reputation.

Achieving media attention often involves crafting compelling stories to pitch and building relationships with journalists to share valuable insights and expertise. However, the real impact comes from strategically leveraging this media coverage to maximize its benefits. Properly utilizing media features can lead to increased customer trust, expanded reach, and ultimately, more opportunities for growth, sales, and success. Let’s talk about the strategies to help you make the most out of your media features.

1.             Digital Presence Enhancement.  Leveraging media features to optimize your online profiles, website, and search engine visibility can significantly amplify your reach and establish your brand as an authority in your industry.

·      Share on Social Media: Post about the media feature on all social media platforms with a link to the full piece. Use eye-catching visuals and quotes from the article or interview.

·      Embed on Website: Add the media feature to the homepage or a dedicated “In the Press” section on your website.

·      Email Newsletter: Include the media mention in your next email newsletter to your subscribers with a call-to-action.

·      LinkedIn Articles: Publish a LinkedIn article discussing the media feature and its impact on your business.

·      SEO and Backlinks: Ensure the media feature includes backlinks to your website to improve SEO and drive traffic.

·      Story Highlights: Create story highlights on Instagram or Facebook featuring your media appearances.

·      Live Streams: Discuss the media feature in live streams on platforms like Instagram, Facebook, or LinkedIn Live.

 

2.             Community and Client Engagement. Engaging with your community and clients through media mentions helps to build deeper relationships and foster loyalty. Highlighting media features in your communications and interactions can enhance your reputation and demonstrate your commitment to providing valuable insights and services.

 

·      Client Communications: Share the media feature with your current clients in emails or during meetings to reinforce your credibility.

·      Networking Events: Bring up your media feature in conversations at networking events to enhance your personal brand.

·      Thank You Notes: Send thank you notes to clients, including a mention of your recent media feature as part of your business updates.

·      Webinars and Workshops: Mention the media feature in your webinars or workshops to add authority to your presentations.

·      Speaking Engagements: Highlight the media feature in your speaker bios and introductions at events.

·      Online Communities: Share the media feature in relevant online communities, forums, and groups.

·      Cross-Promotion: Partner with other businesses or influencers to cross-promote the media feature.

 

3.             Content Creation and Sharing. Creating and sharing compelling content is key to engaging your audience and keeping them interested. By integrating media mentions into various forms of content, you can provide value, showcase your expertise, and maintain a consistent narrative that resonates with your audience.

·      Blog Post: Write a blog post about the experience, including a summary and your insights from the feature.

·      Create Video Content: Create a video discussing the media feature, what you talked about, and any key takeaways or behind-the-scenes insights.

·      Guest Posts: Write guest posts for other blogs or websites and mention your media feature as part of your bio or story.

·      Online Courses: Mention the media feature in your online courses or training programs as a credential.

·      Lead Magnets: Incorporate the media feature into lead magnets like eBooks, checklists, or whitepapers.

·      Social Proof Graphics: Create social proof graphics with quotes from the media feature and share them across your social media platforms.

·      Exclusive Content: Create exclusive content or bonuses for your audience related to the media feature.

 

4.             Direct Marketing and Sales. Utilizing media features in your direct marketing and sales efforts can drive conversions and build trust with potential clients. Incorporating these mentions into campaigns, materials, and strategies can reinforce your credibility and persuade prospects to take action.

 

·      Sales Funnels: Incorporate the media mention in your sales funnels and landing pages to build trust with potential clients.

·      Paid Ads: Use the media mention in your paid ad campaigns to enhance credibility and attract more clicks.

·      Print Materials: Include mentions of the media feature in your print materials like brochures, flyers, and business cards.

·      Follow-Up Emails: Use the media feature as a follow-up in email marketing campaigns to re-engage potential leads.

·      Webinars Invitations: Mention the media feature in your webinar invitations to increase sign-ups and establish authority.

·      Press Release: Write and distribute a press release about the media feature to gain further exposure.

·      Facebook Ads: Create targeted Facebook ads highlighting your media feature to attract new audiences.

Need help obtaining and leveraging press and media? Let’s talk. ShaCannon.info/talk

I’ve loved her from watching her HBO series Insecure and from her answer to the question referring to the 2017 Emmy Awards, “Who are you rooting for tonight?” when she responded, “I’m rooting for everybody Black.”  I have had the pleasure of seeing Issa Rae speak at a live, business conference, and was reinforced in my love of her personality, way of thinking, and entrepreneurial spirit. At that event, she said that she attributes her success to being “very much about reading and watching others’ blueprints.” Recently, I discovered her sessions on the Masterclass platform called Issa Rae Teaches Creating Outside The Lines. Again, she talked about following and creating blueprints for success.

In this day and age, more than a few of the small businesses that do well are led by people of influence. Either they had influence first and went into business successfully OR they went into business and became influencers to transfer that success to their business. I did a round-up of top influencers on the most popular platforms and why they are successful.

Facebook is an excellent platform for service-based businesses because of its vast user base and powerful advertising tools. It allows businesses to build a loyal community through pages, groups, and live streaming, while also offering targeted ad campaigns to reach potential clients. Additionally, Facebook’s Insights provide valuable data to refine marketing strategies. Here are 4 Top Influencers and what’s working for them:

1. Amy Porterfield is a social media strategist and online marketing expert. Her Facebook page offers webinars, courses, and insights into building and scaling online businesses, making it a valuable resource for service-based entrepreneurs.
2. Brian Tracy is a renowned author and motivational speaker who offers personal and professional development advice. His Facebook page shares inspirational content, success strategies, and practical tips for individuals and businesses, establishing him as a top influencer in personal growth.
3. Mari Smith is a leading Facebook marketing expert and social media strategist. Her Facebook page provides up-to-date insights and strategies for businesses looking to improve their social media presence, especially on Facebook. Mari is considered a top influencer in social media marketing.
4. Frank Kern is a marketing and advertising expert known for his digital marketing insights. His Facebook page offers valuable content on online marketing strategies, funnels, and business growth, making him a top influencer in the digital marketing space.

BONUS: Charlamagne Tha God is a prominent radio host, author, and media personality. His Facebook page provides a platform for insightful discussions on social issues, interviews with influential figures, and personal development content. He is known for his thought-provoking commentary and interviews, making him a top influencer.

Instagram is visually oriented, making it ideal for showcasing the work and expertise of service-based businesses. With its Stories, Reels, and IGTV, you can engage with your audience in creative ways. The platform’s visual appeal and hashtag use allow businesses to reach a broader audience and build a strong brand identity.

1. Marie Forleo is a renowned entrepreneur, author, and business coach. She provides valuable insights into building a meaningful and profitable business, making her a top influencer for service-based businesses on Instagram.
2. Jasmine Star is a photographer and business strategist who shares branding and photography tips on Instagram. Her content is relevant for service-based businesses looking to enhance their visual presence.
3. Nikki Elledge Brown is a communication stylist and branding expert. She helps entrepreneurs and businesses improve their communication skills and brand messaging. Her Instagram account features valuable tips and insights on effective communication and brand development, making her a top influencer in the field.
4. Jenn Herman is a social media strategist and Instagram expert. She shares up-to-date trends, strategies, and best practices for businesses and individuals looking to grow their presence on Instagram. Her Instagram account is a valuable resource for those seeking to excel on the platform.

BONUS: Patricia Bright is a British-Nigerian fashion and lifestyle influencer. Her Instagram showcases fashion trends, beauty tips, and lifestyle content. She’s known for her authentic and relatable approach, making her a top influencer among those seeking fashion and beauty inspiration.

TikTok is a rising star for service-based businesses due to its short-form video content format. It offers the opportunity to go viral quickly, making it suitable for showcasing skills, sharing tips, or providing behind-the-scenes glimpses. The algorithmic nature of TikTok helps content reach a wider, engaged audience.

1. Charli D’Amelio is one of the most-followed TikTok creators, known primarily for her dancing and lifestyle content. While her main focus isn’t service-based business, she has massive reach and influence, making her appealing for brand partnerships and promotions.
2. Bryant Eslava is a renowned photographer and videographer known for capturing the essence of his subjects. He shares behind-the-scenes content, photography tips, and creative insights, making him a top influencer in the photography and visual arts space.
3. Remi Bader is a body-positive advocate and fashion influencer. She empowers her followers to embrace their bodies and feel confident, making her a top influencer for body positivity, fashion, and self-love.
4. Donte Colley creates uplifting and motivational dance videos paired with positive messages. His content is all about spreading positivity and inspiring others, earning him a top spot among influencers promoting mental health and positivity.

BONUS: Jasmine is popular due to her unique content, creativity, and ability to connect with and entertain her audience in a way that resonates with them on woo-woo topics and more.

YouTube is a powerful platform for service-based businesses to establish expertise through long-form video content. It’s an excellent platform for tutorials, educational content, and demonstrating value. YouTube also offers monetization options, allowing businesses to generate income directly from their videos.

1. Marie Forleo is a renowned entrepreneur and business coach who hosts “Marie TV.” Her channel provides valuable insights into personal development, entrepreneurship, and building a successful service-based business. Marie’s engaging style and practical advice make her a top influencer in the field.
2. Sunny Lenarduzzi is a social media strategist and online business expert. Her YouTube channel offers tips on video marketing, social media, and personal branding, making her a go-to resource for service-based businesses looking to leverage online platforms for growth.
3. Derral Eves is an expert in YouTube marketing and video strategy. He offers in-depth tutorials and advice on growing a YouTube channel and using video marketing for businesses. His YouTube channel is a valuable resource for service-based businesses looking to leverage video content.
4. Roberto Blake is a creative entrepreneur and online business coach. He focuses on helping creators, freelancers, and service providers succeed in the digital space. His YouTube channel covers topics like content creation, personal branding, and entrepreneurship.

BONUS: Franchesca Ramsey is a comedian, writer, and social commentator. Her YouTube channel covers a wide range of topics, including social justice, pop culture, and personal development. She’s known for her thought-provoking videos and discussions, making her a top influencer for insightful content.

If you need support with creating influence for your business, let’s talk. It’s FREE. ShaCannon.info/talk

You can go back to a past article to figure out the quick ways to get started publishing content HERE. In recent conversations with entrepreneurs, I realized more context is needed for creating content. For content 101, I teach the rule of 3 that touches 4 different areas of content. You’ll be more comfortable being a content creator in no time.

Formats. There are 3 formats of content: 1) written, 2) visual, and 3) audio. These three content formats cater to different sensory preferences and communication styles, allowing creators to engage with diverse audiences effectively. Written like social media and blog posts. Visuals like graphics and video. Audio like podcasts and mp3. Written content, such as engaging social media updates and informative blog posts, can capture attention through well-crafted words and convey complex ideas. Visual content, including compelling graphics and dynamic videos, appeals to our visual nature, enabling information to be quickly absorbed and understood. On the other hand, audio content, like insightful podcasts and versatile MP3 files, taps into the power of sound, creating immersive experiences that listeners can enjoy on-the-go or during other activities. By harnessing the strengths of these formats, entrepreneurs can establish a multi-faceted presence and connect with your ideal client on various levels.

Strategies. There are 3 strategies for creating content: 1) to build visibility, 2) to build a community, and 3) to build profits. This translates to three reasons to create content: to build visibility as an expert in your field, to cultivate and nurture a community of followers, and to share your products and services without being too salesy. These content creation strategies offer a comprehensive roadmap for achieving distinct objectives in the digital landscape. Firstly, focusing on building visibility positions you as a knowledgeable authority within your niche, allowing you to showcase your expertise and thought leadership. Secondly, the strategy of building a community fosters meaningful connections with your audience, fostering engagement, discussions, and a sense of belonging that transcends transactional interactions. Lastly, taking the approach of building profits lets you showcase your offerings in a genuine and informative manner, allowing potential customers to understand the value your products or services bring, without resorting to pushy sales tactics. By strategically combining these approaches, you can create a well-rounded content strategy that not only boosts your credibility and community but also contributes to your business’s sustainable growth and success.

Subject Matter Type. There are 3 subject matter types for good content: 1) education, 2) engagement, and 3) entertainment. Educate your readers by sharing guides, tips, tools, and information from your expertise. Engage by sharing motivation, inspiration, personal moments, and interactive opportunities. Entertain by sharing posts that are funny, nostalgic, etc… They serve as the foundation for creating well-rounded and captivating content that resonates with your audience. Education empowers your readers with valuable insights and practical knowledge, establishing you as a reliable source of information within your field. Engagement sparks meaningful connections by tapping into emotions, experiences, and relatable anecdotes, fostering a deeper and more authentic relationship with your followers. Entertainment injects a sense of joy and amusement into your content mix, providing a refreshing break from the routine and making your platform a source of enjoyment. By seamlessly weaving these subject matter types together, you can craft a content strategy that not only informs and engages but also adds an element of enjoyment to your audience’s online experience.

Locations. Finally, pick 3 platforms to publish your content; 1) a star, 2) a secondary, and 3) a seed. The star platform is your main platform and your ideal client should be there looking for the information and solutions you have to share. It is important that you create content how this platform demands it and with the most consistency to receive the ultimate reach. The secondary platform is your next important platform and much like the star platform, your ideal client should be there looking for you. You can be a little more relaxed with the consistency but you definitely want to be sure to give value. The seed platform is where you will simply repurpose content and keep your feelers out to see if your content picks up traction here. In fact, you should keep up with your numbers for all three platforms to see when the tide turns and you may need to switch up the ranking.

If you have any questions or want to skip figuring it out for yourself and get a done-for-you content plan, let’s talk. It’s FREE. ShaCannon.info/talk

By now you’ve heard over and over again that one of the main standouts for your service is to have a voice that is heard, as well as a face and offers that are seen. The social media algorithms don’t help when they are stifling your reach to the people that signed up to receive it, but the research is clear that a single potential client has to see a single offer on average 7 times before they will buy. On top of that, potential clients have to like, know, and trust you before ever buying anything. There are different ways to be visible, but this is about drilling home what your silence is costing you.

Reduced brand recognition. Visibility plays a crucial role in building brand recognition. Your brand is NOT a logo or colors; instead, it is what you promise and how people can expect to experience you and/or your service over and over again. If a business remains silent and lacks visibility, it becomes harder for customers to remember and recognize the brand. This can impact customer loyalty and repeat business.

Limited networking opportunities. It absolutely cannot be debated that your network adds to your net worth. People go to prominent schools, join Greek societies, and more to expand their resources and reach. Being silent and invisible can hinder networking opportunities, both with potential clients and industry peers. Networking is crucial for business growth as it helps build connections, partnerships, affiliates, and referrals. Without a visible presence, businesses may struggle to access these opportunities.

Reduced credibility and trust. Silence and lack of visibility can erode credibility and trust. Customers may question the expertise and reliability of a business that has little presence or public information available. This lack of trust can impact customer acquisition and revenue generation. Let’s face it, if they don’t see you often enough then they wonder if you’ll be around when they need you or when they have a problem.

Difficulty in charging premium rates. Service-based businesses with low visibility may find it challenging to command premium rates for their services. Customers may associate higher prices with businesses that have a strong reputation and presence, making it harder to justify charging premium rates. I know you know a “loudmouth” in your industry that may not even be as good as you but they seem to rake in the customers. It’s definitely a matter of closed mouths that often get fed in these entrepreneurial streets.

If you need support with figuring out your visibility plan for reaching your first 6 figures in revenue, let’s talk. It’s FREE. ShaCannon.info/talk

If marketing is all about building relationships, then how what kind of relationship do you need to build to sell a high-ticket offer? Well, if we go with the old analogy of dating… what would dating need to be to get to marriage? Most people need more of an investment from you to make a big commitment. For this reason, it is harder to sell high-ticket offers in a single interaction. Prolong the engagement with a runway of touch points and interactions to spend more time with your ideal client. Your goal is to give them the opportunity to like, know, and trust you to the extent that they will invest top dollar with you. Here are four trigger events that can be connected to a funnel to make the marketing runway long enough to get to the payday.

Lead magnets. Freebies are great, but no one is signing up for weak checklists or newsletters. Your ideal client is looking for value worth their time. The newest value-packed lead magnets of choice are free pre-recorded trainings, free mini-courses, and assessments… These opportunities can be extended from your social posts, live streams, blog posts, speeches, guest interviews, etc… The funnel can look like this:
lead magnet > free training w/offer pitch> short-term training topic-specific nurture emails > free micro-coaching session w/offer re-pitch > follow up promo emails

Paid Ads. If you see an ad for a high-ticket offer it is usually a retargeting ad that was triggered after you saw or interacted with something else from that company. Ads to cold traffic garner better results when they are used to list build, especially with free events with high perceived value. Now is not the time to give them what they need. Instead, what event could you have that your ideal client would jump at the chance to attend? You gotta give them what they want. The event can be one day or multiple days but it should definitely be the beginning of a funnel. Here’s a map to follow:
paid ad > free event sign up >free event w/offer pitch > follow up promo emails > short-term event topic-specific nurture emails > promo emails to re-pitch

Tiny offers. Free is great but making a buck is better. High-ticket offers do not have to be your first offer. Make a tiny offer to still bring in some money and get them into your ecosphere to travel the road to your high-ticket offer. Potential clients that have paid something, no matter how low, are better leads than people that could only be collecting freebies. Turn your highest-producing pieces of training into a paid workshop or challenge. Add downloads to make it even more valuable and viola… you have a great tiny offer. These offers usually range anywhere from $27 to $197. But there are a lot of prices between zero and high-ticket. Here’s a map to follow:
tiny offer w/high-ticket off pitch > follow up promo emails > short-term tiny offer topic-specific nurture emails > promo emails to re-pitch

Content. As often as you can post, stream, and share tips and strategies is as often as you should have a call to action (CTA). However, the CTA doesn’t always have to be your high-ticket offer. With content bringing in cold traffic and warm traffic, something free or a tiny offer is a great way to go. Here’s a map to follow:
value giving content > invite to sign up for a lead magnet or grab the tiny offer > pick up above with whichever option you selected and finish the funnel…

If you haven’t peeped it by now, leading with a high-ticket offer when would-be clients haven’t gotten to like, know, and trust you enough for a high-ticket investment is a mistake. I’ve seen many entrepreneurs try it, only to experience their audience respond with a resounding “I don’t like, know, or trust you enough to pay that much!” Well, they didn’t say it straight out… but they didn’t buy either.

If you need support with creating a marketing runway support in reaching your first 6 figures in revenue, let’s talk. It’s FREE. ShaCannon.info/talk

Television, radio, publication, and even social media advertising are the pay-to-play vehicles of choice today to get more eyes in front of your offers. Like anything else in life, when you don’t want to pay in money, you pay in elbow grease. Here are 4 considerations for creating content to bring awareness to what you sell.

Create Pillars. The easiest way to create content is to start by posting a large piece of content and then parcel it out to post pieces of the larger content. An example of that is to create a blog post like this one that has distinct sections built into it. Then use each section as separate follow-up posts. Another example is creating a long video and then pulling clips from that video to create follow-up content.  

Short & Long-Term. Social media is short-term content because its shelf life expires quickly. Your audience pays attention to it for only a short period of time before they require new and fresh content from you to keep their attention. However, you can create content that gets attention over longer periods of time. Did you know YouTube is NOT a social media platform? It is, in fact, a search platform -the #2 largest search platform. The first largest search engine is Google. So with great SEO, your blog post on your website is a great piece of long-term content. But the videos you place on YouTube with a focus on timeless value (evergreen) can garner attention for years. Go search a subject matter on YouTube and then pay attention to when that video was first published. Don’t miss the opportunity to garner attention for years with great evergreen content.

Themes. Sometimes it is hard to come up with what you should create content on. My answer to that is to create content in themes. You can create weekly, monthly, quarterly, semi-annual or even annual themes that frame the information that you share during that time. The best themes to create for a business are ones around the pain points of their client avatar. It is also easy to use your framework, formula, or key solution categories to create content. So create series, episodes, and themes for content to keep it going easily over the content year.  

Round-Ups. Often a phrase used in the media when they write an article that includes quotes from multiple sources, a round-up is a great strategy for your content too. Use the power of including your business associates, your clients, and your favorite gurus or influencers in your content. Most often those people will share your content with their audience because you mentioned them. You can include a group of them in one article or if you are creating a series or episodes, then you can include one or a few in each piece of content of that series. You have just multiplied the number of eyes on your content to include not only the audience that follows you, but also the audience that follows them.

If you are interested in a content plan based on your the problems you solve and the solutions you use, let’s talk. ShaCannon.info/talk