In my Business Growth ABILITY Formula™, every entrepreneur climbs four steps: Credibility, Visibility, Bankability, and Profitability. Credibility establishes you as the undeniable expert with proof and reputation. Visibility gets you seen by the right people, so your name isn’t just another whisper online. But Bankability, step three, is where attention transforms into tangible revenue. It’s the bridge between being known and being paid, the point where your business stops surviving on exposure alone and starts building predictable income. Bankability matters because without it, credibility and visibility are just noise. It’s the stage that ensures your growing audience doesn’t just admire you, they invest in you, paving the way for lasting profitability. I want to get into some strategies that go beyond the normal focuses of your offer, marketing, and sales. Let’s go into seldom talked about subjects that are as impactful as the ones you hear about all the time.
How Do I Handle More Clients? Operational Capacity is one of the most overlooked factors in making a business bankable. It’s not just about what you can deliver today but demonstrating that your business can handle growth, opportunities, and sudden demand without collapsing. When a business understands and communicates its true capacity, it signals reliability and scalability; two qualities that give potential clients, partners, and investors confidence to say yes. Knowing your capacity isn’t about limiting yourself; it’s about making intentional choices, setting realistic expectations, and positioning your business to accept bigger opportunities without burning out or breaking down confidently. In short, operational capacity tells the outside world, “This business can deliver at a high level, every time,” which makes it far more attractive and bankable.
How Can I Show Ongoing Revenue? Future Revenue Positioning is about making your business look like more than just a “right now” operation. It’s about showing it’s built to thrive tomorrow and beyond. It demonstrates that your business isn’t a one-hit wonder but a consistent, reliable engine for ongoing revenue. This forward-looking stance signals stability and reduces perceived risk, making others far more confident in investing their time, money, or collaboration with you. When a business knows its future positioning, it can make smarter decisions, command more trust, and attract bigger opportunities because it’s seen as a long-term player, not just a hustle surviving from sale to sale.
What Assets Make My Business Valuable? Leverageable Assets are the tangible elements of a business that make it look established, stable, and built for the long haul. These are the things you own or control, and prove your business isn’t just another pop-up venture chasing quick wins. They create confidence because they show staying power; you’re not just delivering services, you’re building something of lasting value. When a business understands and highlights its leverageable assets, it can position itself as a serious contender for bigger opportunities, attract strategic partnerships, and secure trust from stakeholders who want to know they’re betting on something built to last.
How Can I Grow My Business Value? Expansion Planning is thinking about how your business could exit or expand (even if you never plan to sell) instantly elevates how you run it and how others view it. It shifts your business from being a short-term hustle to a long-term, investable operation with real growth potential. Having a clear narrative for how your business could be acquired, franchised, or scaled signals foresight and stability, which builds trust with clients, collaborators, and investors alike. When a business understands its potential endgame or expansion path, it positions itself as a serious player; one that others feel confident backing because it’s clearly built to outlast the founder’s day-to-day efforts and create ongoing value.
If you are an entrepreneur struggling to make your first 6 figures in business, you should be in our group -it’s FREE. We have 3 pillars of value that make it better than some paid groups 1) we actually come together to commune and build community for support 2) we collaborate to make each others’ businesses better and make money together AND 3) we have conversations beyond the articles that are transformational for your business growth!! Sign up at https://ShaCannon.info/group
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A book is a great passive income product. However, for most Entrepreneurs, the life span of that book bringing in revenue is short lived. Past your first sales of “Momma nem”, an online book launch, and dressing up for a book release party… After that, the sales slow down because the momentum of the spotlight for the book slows down. So the question becomes how do you continue to squeeze more money out of that book? A book can birth an entire business. Sharing your expertise in a book doesn’t just expand your credibility, it can be the start of expanding your revenue. The simple answer is to sell the same information in different formats.
Here are the top 3 ways to do just that:
I took my expertise from providing self-publication services to write two books: one on how to write a book and one on how to self-publish. The same information in one of my books became the basis for live workshops on how to write a book. When I realized I could cut the overhead of the live event by having an online event, I created an online training/coaching program to teach first time authors how to write their book. Bookocity, the online training, has had three groups of clients that resulted in published authors in each group. I am currently creating Bookocity as an eCourse, as well as creating a planner to help first time authors to write their first book in 30 days.
First a book, then a series of four other entrepreneurial ventures based off the same information in my book. Are you interested in creating more revenue opportunities in your business? Let’s talk.
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]]>My traditional, old school folks, really have a lot to say about the books that are one hundred pages or less. I have even had some say those books aren’t really books. Well, let me make the case for the quick read.
Gone are the days that a book has to be 300 pages. This is the microwave age. Everything is expected to be quick. With the introduction of self-publication, came a lot of protocol changes for the publishing industry. Thanks to Kindle Direct Publishing, anyone can create an eBook. These eBooks range in price and in page number. Readers have become used to short reads and even expect them.
What makes a short book a… well, a good book? There are a couple of common myths associated with short books. First and foremost, a book having decreased page numbers does not mean the information inside should have decreased value.
The second myth is that it is okay to price a short book the same as a book of average page numbers.
In short, pun intended, quick reads can bring great -time saving value- to their readers. Not only can quick reads (as eBooks or print books) bring you credibility, they can bring you much needed passive income. Are you speaker? Have a book to sell from the stage. Are you a coach? Have a book to sell to those not quite ready for your program. Are you an Expert introducing a new expertise? Shift your audience with a book and start making money while you build the credibility for your new expertise.
Want to know the real secret of how short reads can make you more money? Think about an old, used car. Is more money made from a junk car by selling the whole car or by selling the parts of that car one by one? Riiiiiight, the latter. You make way more money by selling the car in pieces than if you tried to sell it whole. Now think of that big book you want to write. You just want to make sure it has everything on all the topics concerning the subject matter. Not only would your readers take in the information better if you broke the big book up into a series of smaller books, BUT you would make more money on the series than on the one book.
Get smart and don’t sleep on short reads. If you need help determining whether your short read contains enough value or how to pull a series out of your regular sized book, let’s talk about it.
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]]>Revenue was once as simple as the money you bring into your business from goods and services offered by your business. It has evolved to include things like strategic partners, affiliate partnerships, etc… Bringing in money is one thing. How much of it you get to keep after expense, is another. In a word, it’s profit. So if you didn’t catch that relationship, it is possible to bring in a lot of money (revenue) into your business, but not be able to keep a lot of it (profit). It begs a question doesn’t it: how do you generate more profit?
A great first step to generate more profit in your business is to lower your expenses. What programs, products, and services are you paying for that you do not currently utilize in your business? Along this same vein, look at your list of automatic payments. What is automatically coming out of your revenue every month that you have forgotten about, do not use, or do not need? Is there a comparable program, product, or service that counts less but will still yield the results that you need? New options are created regularly, but how often are you checking for the possible incorporation of new options? Evaluate your expenses for ways to keep more money.
A no-brainer way to create more profit in your business is to bring in more money. The quickest way to do this is to raise the prices on your current business offerings. Begin to market or increase your current marketing to get your current offerings in front of more people that need and would invest them. The more people buying, the more money your business makes. You can also do create this result by adding more programs, products, and/or services to your business offerings. You don’t have to pick one of these strategies, you can implement them all! Which will you start with?
As mentioned earlier, you can create more money in your business through partnerships. This can look like sponsorships, affiliate agreements, providing your offerings to another business (B2B) rather than only to single clients (B2C), and getting on someone else’s platform to sell your offerings. What other partnerships can you implement?
Should you need support in choosing, planning, and executing a way to increase your profits, please don’t pass up the opportunity to have a free conversation with me. Let’s talk.
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]]>You’ve heard the buzz phrase. Sounds like a scam!! Well hold on a minute. One of the keys to wealth is to make money in diverse ways and some of those ways you can’t clock-in to make it. You see, you can’t rely on trading time for money as the only way of producing revenue. Yes, you are great at what you do! Yes, you should charge what your results are worth. However, I’m not speaking on that. There is only so much time in a day and only so many hours in a day that you can work to bring in money. So you definitely need to learn to bring in money that you don’t have to perform services to receive. We call this “passive income”.
Passive income is money that is made passively or without performing actions. It doesn’t mean you don’t do anything to get the money. It means that you can do one thing, then sell it over and over again without doing anything further. A great example of passive income is a book. Once you write it and it is published, you can sell it over and over again without writing another word. By now, you should know that I am a huge advocate of Entrepreneurs and Experts being published authors to gain credibility and aid in their visibility. Don’t worry, that’s not what I am focused on today. Today, we’re talking about planners (e.g. journals, workbooks, etc…).
Planners are popular buys in retail, so why shouldn’t you have one as a product in your business? Moleskin (a top seller of planners, journals, and notebooks) reported revenue of $53 Million in 2010 from those products alone. That amount increased to $128 Million in 2015. If you see the trend, planners will only keep rising in popularity. Who couldn’t use that kind of revenue? In creating freedom in your business, you have to create time to live a life that makes you happy. Passive income just makes sense!
I recently did a webinar titled “Planners As Passive Income”. The information in this FREE webinar is worth an hour of your time. Check it out HERE. No matter when you see this information, it’s never too late to add planners into your business offerings. Let’s talk about it HERE.
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