We are in the last month of the third quarter. This year has flown by! After talking to a lot of the Entrepreneurs in my network, I realized that an extraordinary amount of them have been winging it for most of the year. They started out with good intentions of planning the year but family happened… business happened… LIFE happened. As Entrepreneurs we are already frequently overwhelmed and always trying to tow the line between growing our business and self-care.
Well, if you haven’t figured it out by now… the purpose of my business is to help you, the Entrepreneur, get to the money in a way that creates freedom for you to live your chosen life design. None of us have overwhelm as a part of our desired design. To keep things simple but achieve the goal, here are two important focuses:
- What products and/or services will you focus your marketing on each of the three months of the quarter?
- Based on those products and/or services, what is the content you will create and publish to support the need for and sale of those products and/or services for the three months?
This is the simplified version of the information you will need when you sit down to plan. Here is an example of how to use that information:
- The product/service focus will be book publishing for experts.
- A sales page will be created for details on the publishing package and how to purchase it.
- The content creation focus will be experts needing credibility, passive income, and a physical product to sell at events.
- The content will be placed on the blog and social media posts, as well as live streaming around these topics to push traffic to the sales page.
- Social media ads will also be purchased to push traffic to the sales page.
Should you follow this example to create your own plan for each of the three months of the quarter, then you are banking on purpose! Need a plan for your product/services and your content? Let’s talk.