In part one on this subject matter of we talked about how it’s not a good idea to tag a bunch of unwilling participates in your Facebook posts. I also gave you a solution for what to do instead. You can read Part 1 HERE.
This was the introduction to the series: “I’m not sure why people are still doing this bully, guerilla marketing on Facebook, but they are. Just like all press is not good press, all ways to get people to see your information on Facebook are NOT good ways. So stop it… JUST STOPPIT!!
I’m not here to fuss –too much– I’m here to help.”
Now, here is the second and final part of the 2 part series on how you are doing it wrong and how to get it right:
- Every time they see a post from you, you are selling something in a different industry than you were selling before. As an Entrepreneur, we want to build a reputation of trust. We want those that would do business with us to trust that we will deliver on what they purchase. If you saw someone selling travel packages two months ago then insurance a month ago and now this month they are selling jewelry. If you aren’t committed to what you are selling, why should others trust enough to buy it from you?
I get that being an Entrepreneur is hard and sometimes our businesses do not get profitable in the first few years. However, all the ways that you make money do not all have to be announced from the same social platform. Instead, you can do double work and run separate accounts for each revenue opportunity with routine content on both. Sounds like too much work? Cool, you have another option. You can have one business that you create content for and one that you do networking for directly to potential clients for that business instead of to everyone.
- You are adding them to FB Groups without their permission. Facebook has changed their algorithms. Less people are seeing the posts on your wall, even those that follow you. The new thing to do among Entrepreneurs is to create a group. The next thing that some Entrepreneurs do next is start adding all of their Facebook friends to fill their new group. It’s like taking your friend and shoving them in a room with people they may or may not know, then forcing them to watch a movie they did not choose to watch. That’s not fun for your friend.
Instead, have patience and fill your Facebook group with people who want to be there. Be selective, take your time, and show the value of being in your group to those that would be potential clients. You want warm leads for sales and not cold bodies to increase the ranks.
Do you need help attracting rather than annoying on Facebook? I’d love to talk about how I can help! Let’s talk, go HERE.