Securing media coverage is a powerful way for entrepreneurs to boost their visibility, credibility, and sales. Whether through earned media, like features in industry publications [check out these resources: Connectively formerly known as H.A.R.O., Source Of Sources, and Source Bottle] is good for product offers and some services or paid media [check out these resources: Brand Featured, EIN PressWire, and BlackPR]. Getting your name and brand in the spotlight can significantly enhance your business’s reputation.
Achieving media attention often involves crafting compelling stories to pitch and building relationships with journalists to share valuable insights and expertise. However, the real impact comes from strategically leveraging this media coverage to maximize its benefits. Properly utilizing media features can lead to increased customer trust, expanded reach, and ultimately, more opportunities for growth, sales, and success. Let’s talk about the strategies to help you make the most out of your media features.
1. Digital Presence Enhancement. Leveraging media features to optimize your online profiles, website, and search engine visibility can significantly amplify your reach and establish your brand as an authority in your industry.
· Share on Social Media: Post about the media feature on all social media platforms with a link to the full piece. Use eye-catching visuals and quotes from the article or interview.
· Embed on Website: Add the media feature to the homepage or a dedicated “In the Press” section on your website.
· Email Newsletter: Include the media mention in your next email newsletter to your subscribers with a call-to-action.
· LinkedIn Articles: Publish a LinkedIn article discussing the media feature and its impact on your business.
· SEO and Backlinks: Ensure the media feature includes backlinks to your website to improve SEO and drive traffic.
· Story Highlights: Create story highlights on Instagram or Facebook featuring your media appearances.
· Live Streams: Discuss the media feature in live streams on platforms like Instagram, Facebook, or LinkedIn Live.
2. Community and Client Engagement. Engaging with your community and clients through media mentions helps to build deeper relationships and foster loyalty. Highlighting media features in your communications and interactions can enhance your reputation and demonstrate your commitment to providing valuable insights and services.
· Client Communications: Share the media feature with your current clients in emails or during meetings to reinforce your credibility.
· Networking Events: Bring up your media feature in conversations at networking events to enhance your personal brand.
· Thank You Notes: Send thank you notes to clients, including a mention of your recent media feature as part of your business updates.
· Webinars and Workshops: Mention the media feature in your webinars or workshops to add authority to your presentations.
· Speaking Engagements: Highlight the media feature in your speaker bios and introductions at events.
· Online Communities: Share the media feature in relevant online communities, forums, and groups.
· Cross-Promotion: Partner with other businesses or influencers to cross-promote the media feature.
3. Content Creation and Sharing. Creating and sharing compelling content is key to engaging your audience and keeping them interested. By integrating media mentions into various forms of content, you can provide value, showcase your expertise, and maintain a consistent narrative that resonates with your audience.
· Blog Post: Write a blog post about the experience, including a summary and your insights from the feature.
· Create Video Content: Create a video discussing the media feature, what you talked about, and any key takeaways or behind-the-scenes insights.
· Guest Posts: Write guest posts for other blogs or websites and mention your media feature as part of your bio or story.
· Online Courses: Mention the media feature in your online courses or training programs as a credential.
· Lead Magnets: Incorporate the media feature into lead magnets like eBooks, checklists, or whitepapers.
· Social Proof Graphics: Create social proof graphics with quotes from the media feature and share them across your social media platforms.
· Exclusive Content: Create exclusive content or bonuses for your audience related to the media feature.
4. Direct Marketing and Sales. Utilizing media features in your direct marketing and sales efforts can drive conversions and build trust with potential clients. Incorporating these mentions into campaigns, materials, and strategies can reinforce your credibility and persuade prospects to take action.
· Sales Funnels: Incorporate the media mention in your sales funnels and landing pages to build trust with potential clients.
· Paid Ads: Use the media mention in your paid ad campaigns to enhance credibility and attract more clicks.
· Print Materials: Include mentions of the media feature in your print materials like brochures, flyers, and business cards.
· Follow-Up Emails: Use the media feature as a follow-up in email marketing campaigns to re-engage potential leads.
· Webinars Invitations: Mention the media feature in your webinar invitations to increase sign-ups and establish authority.
· Press Release: Write and distribute a press release about the media feature to gain further exposure.
· Facebook Ads: Create targeted Facebook ads highlighting your media feature to attract new audiences.
Need help obtaining and leveraging press and media? Let’s talk. ShaCannon.info/talk