As many service providers have done, I have also placed my clients’ businesses before mine in the past. I grew their businesses while neglecting my own, only focusing enough to quickly tick off tasks to complete lists. To gain process with success you definitely have to be consistent with your actions, however you have to be consistent with the right actions. It’s consistency + strategy that gets you where you really want to go because we already know a strategy we aren’t consistent in executing doesn’t do the trick. I want to be transparent by sharing a few case studies of mistakes in my business that showcase the difference.
- Clarity.
Consistency: Starting in 2017, I led the popularity of fractional C-Suite services for entrepreneurs by providing excellent service and being a highly referred expert for small business operations as a Fractional Chief Operating Officer. In 2021, when I desired to put less focus on my service side and more focus on my coaching side, more referrals consistently came in for the service I consistently showed up in excellence for rather than coaching.
Problem: My service took more of my time and severely capped my potential for scalability since I didn’t want to create an agency model. However, more and more referrals came in for my service even though I published social media content for coaching.
Strategy: It became clear that people-power was greater than content power. I hosted a huge 5-day summit with 50+ sessions of value in honor of and leveraging my 50th birthday and hosted about 30 guest experts who shared educational content for business growth and scale. With so many borrowed audiences and new eyes on the summit, I pitched the beta-version of my flagship coaching program. Between the program and the over 300 people now on added to my email list, I was official associated with business coaching.
- Community.
Consistency: I created my Facebook Group on August 9, 2016. I consistently shared content in the group week in and week out for years and the members were even active.
Problem: Creating content in the group was not enough to grow the group. It took a while to get the number of members to over one hundred, which is where it stayed for several years. I hovered around 200 members for years.
Strategy: In September 2023, I started publishing reels of our Morning Show (then exclusively live in the group only) outside of the group to encourage others to join the group based on the value of the content. We got up to around 250 new members. In November 2023, I started encouraging highly engaged members to invite their business besties. I also invited business owners from various networks to join the group. This got our membership up to 350. In December 2023, I held a month-long contest where the member who invited the most members who joined the group won $100 in conjunction with my own efforts to invite new members. By January 1, 2024, we had 500 members in the group.
- Main Offer.
Consistency: After the beta release, my greatest desire was to get more people into my business course. However, being more consistently known as THE Fractional C.O.O. and even winning a highly publicized award under that title, I still garnered more clients looking for one-on-one strategy sessions than groups wanting to go through my course.
Problem: I was finally successfully known as a business coach with the expertise of a Fractional C.O.O. but most clients wanted to work with me one-on-one. To secure the type of freedom I wanted to experience in my business, I still needed to coach groups rather than one-on-one clients.
Strategy: Instead of focusing on marketing the foundational value of the core course for business growth, I began an affordable workshop series. The word has gotten out that in these workshops I not only achieve the goal of the workshop but I over-give in value with bonuses and personalized coaching during the event. Over the 2 years I’ve been hosting these workshops, the format has grown from a 1-day live workshop to a workshop + challenge live experience over 4 days to ensure the new concepts are understood, implementation is taught, the tools for implementation are demonstrated, and finally that a safe space for execution is curated. Replays of these workshops continue to bring in revenue taking the value from not only group but also, passive income.
- Visibility.
Consistency: Stepping into the limelight to expand my reach as an expert and coach, I often used my unique value proposition of being an expat who lives and works my business from anywhere in the world. I have consistently booked podcasts with that value at the forefront.
Problem: Although a lot of business owners are interested in working their business from anywhere in the world, the bulk of audiences of the podcasts happened to be retirees, those interested in working remote jobs abroad, and those wanting to but little resources to start a business with plans to one day move to work their business from abroad. My ideal clients have been in business for 2 to 5 years and don’t have to be convinced of the value of paying for coaching.
Strategy: In addition to sharing my expat story, I add in hacks that create freedom for those that already own a business. I also, share the podcasts with my email list and social following as content that highlights freedom in business. This has garnered coaching clients as well as strategic partnerships that license my course materials for other audiences.
Need help with the focus of your consistency and strategy for successful business growth? Let’s talk. ShaCannon.info/talk