I’ve loved her from watching her HBO series Insecure and from her answer to the question referring to the 2017 Emmy Awards, “Who are you rooting for tonight?” when she responded, “I’m rooting for everybody Black.” I have had the pleasure of seeing Issa Rae speak at a live, business conference, and was reinforced in my love of her personality, way of thinking, and entrepreneurial spirit. At that event, she said that she attributes her success to being “very much about reading and watching others’ blueprints.” Recently, I discovered her sessions on the Masterclass platform called Issa Rae Teaches Creating Outside The Lines. Again, she talked about following and creating blueprints for success.
In this day and age, more than a few of the small businesses that do well are led by people of influence. Either they had influence first and went into business successfully OR they went into business and became influencers to transfer that success to their business. I did a round-up of top influencers on the most popular platforms and why they are successful.
Facebook is an excellent platform for service-based businesses because of its vast user base and powerful advertising tools. It allows businesses to build a loyal community through pages, groups, and live streaming, while also offering targeted ad campaigns to reach potential clients. Additionally, Facebook’s Insights provide valuable data to refine marketing strategies. Here are 4 Top Influencers and what’s working for them:
- Amy Porterfield is a social media strategist and online marketing expert. Her Facebook page offers webinars, courses, and insights into building and scaling online businesses, making it a valuable resource for service-based entrepreneurs.
- Brian Tracy is a renowned author and motivational speaker who offers personal and professional development advice. His Facebook page shares inspirational content, success strategies, and practical tips for individuals and businesses, establishing him as a top influencer in personal growth.
- Mari Smith is a leading Facebook marketing expert and social media strategist. Her Facebook page provides up-to-date insights and strategies for businesses looking to improve their social media presence, especially on Facebook. Mari is considered a top influencer in social media marketing.
- Frank Kern is a marketing and advertising expert known for his digital marketing insights. His Facebook page offers valuable content on online marketing strategies, funnels, and business growth, making him a top influencer in the digital marketing space.
BONUS: Charlamagne Tha God is a prominent radio host, author, and media personality. His Facebook page provides a platform for insightful discussions on social issues, interviews with influential figures, and personal development content. He is known for his thought-provoking commentary and interviews, making him a top influencer.
Instagram is visually oriented, making it ideal for showcasing the work and expertise of service-based businesses. With its Stories, Reels, and IGTV, you can engage with your audience in creative ways. The platform’s visual appeal and hashtag use allow businesses to reach a broader audience and build a strong brand identity.
- Marie Forleo is a renowned entrepreneur, author, and business coach. She provides valuable insights into building a meaningful and profitable business, making her a top influencer for service-based businesses on Instagram.
- Jasmine Star is a photographer and business strategist who shares branding and photography tips on Instagram. Her content is relevant for service-based businesses looking to enhance their visual presence.
- Nikki Elledge Brown is a communication stylist and branding expert. She helps entrepreneurs and businesses improve their communication skills and brand messaging. Her Instagram account features valuable tips and insights on effective communication and brand development, making her a top influencer in the field.
- Jenn Herman is a social media strategist and Instagram expert. She shares up-to-date trends, strategies, and best practices for businesses and individuals looking to grow their presence on Instagram. Her Instagram account is a valuable resource for those seeking to excel on the platform.
BONUS: Patricia Bright is a British-Nigerian fashion and lifestyle influencer. Her Instagram showcases fashion trends, beauty tips, and lifestyle content. She’s known for her authentic and relatable approach, making her a top influencer among those seeking fashion and beauty inspiration.
TikTok is a rising star for service-based businesses due to its short-form video content format. It offers the opportunity to go viral quickly, making it suitable for showcasing skills, sharing tips, or providing behind-the-scenes glimpses. The algorithmic nature of TikTok helps content reach a wider, engaged audience.
- Charli D’Amelio is one of the most-followed TikTok creators, known primarily for her dancing and lifestyle content. While her main focus isn’t service-based business, she has massive reach and influence, making her appealing for brand partnerships and promotions.
- Bryant Eslava is a renowned photographer and videographer known for capturing the essence of his subjects. He shares behind-the-scenes content, photography tips, and creative insights, making him a top influencer in the photography and visual arts space.
- Remi Bader is a body-positive advocate and fashion influencer. She empowers her followers to embrace their bodies and feel confident, making her a top influencer for body positivity, fashion, and self-love.
- Donte Colley creates uplifting and motivational dance videos paired with positive messages. His content is all about spreading positivity and inspiring others, earning him a top spot among influencers promoting mental health and positivity.
BONUS: Jasmine is popular due to her unique content, creativity, and ability to connect with and entertain her audience in a way that resonates with them on woo-woo topics and more.
YouTube is a powerful platform for service-based businesses to establish expertise through long-form video content. It’s an excellent platform for tutorials, educational content, and demonstrating value. YouTube also offers monetization options, allowing businesses to generate income directly from their videos.
- Marie Forleo is a renowned entrepreneur and business coach who hosts “Marie TV.” Her channel provides valuable insights into personal development, entrepreneurship, and building a successful service-based business. Marie’s engaging style and practical advice make her a top influencer in the field.
- Sunny Lenarduzzi is a social media strategist and online business expert. Her YouTube channel offers tips on video marketing, social media, and personal branding, making her a go-to resource for service-based businesses looking to leverage online platforms for growth.
- Derral Eves is an expert in YouTube marketing and video strategy. He offers in-depth tutorials and advice on growing a YouTube channel and using video marketing for businesses. His YouTube channel is a valuable resource for service-based businesses looking to leverage video content.
- Roberto Blake is a creative entrepreneur and online business coach. He focuses on helping creators, freelancers, and service providers succeed in the digital space. His YouTube channel covers topics like content creation, personal branding, and entrepreneurship.
BONUS: Franchesca Ramsey is a comedian, writer, and social commentator. Her YouTube channel covers a wide range of topics, including social justice, pop culture, and personal development. She’s known for her thought-provoking videos and discussions, making her a top influencer for insightful content.
If you need support with creating influence for your business, let’s talk. It’s FREE. ShaCannon.info/talk