Keep it simple silly… well the original K.I.S.S. acronym said, “keep it simple stupid”. That is rude so we’ll rock with replacing the word stupid with the word silly. After all, it is silly to complicate what doesn’t have to be hard. I mean entrepreneurship is hard enough without choosing to make it harder. Simplicity in your business can pave the way for clarity, consistency, and growth. Let’s talk about 4 ways you can make things simpler.
Simple Names. Your marketplace title, your business, your social media handle, your offer, your Facebook group, etc… can all benefit from a simple name that includes the solution you bring or the pain point that you solve using words that can be found in searches. When naming your assets, stop being cute because you could block your cash. Stop trying to be unique before you are unfound. Stop being too creative before you cut your money. When you select made-up names that no one would associate with the value you give, you do you and your business a disservice. Keep it simple and use keywords and phrases to describe your assets so that potential clients find you when they are searching and primed to invest. A great way to find what keywords and phrases your potential clients are using, is to utilize the search tools given in a past article HERE.
Simple Selection. Give your business a simple focus by having one forward-facing offer. It is a myth that you leave money on the table by not displaying all the things you can do for money. Instead, be known for your most popular and/or transformative offer. Make that the offer featured on your website, in your social media, as a part of your bio, etc… Eliminate confusion about what you do by being known for doing one thing well. Think of it as a storefront. Everything in the window points to one offer. When they come into the store, they see one offer. However, if they come to the “register” and ask questions about needing, wanting, or wondering about a cheaper offer, a related offer, a progression from your advertised offer, etc… that is when you go in the back room and pull out a different option for their needs. This is where having an ascension ladder of offers, different formats of your offer, different access levels of your offer, and/or different price points that reflect receiving more value comes in handy. The key is not to overwhelm potential clients with vast options and instead be the expert and recommend the right offer.
Simple CTA. Your social posts, live streams, and especially sales pages, benefit greatly from having a single, simple call to action. Remove any other request that can distract away from your main goal for the reader of your blog post, potential registrant for your event, viewer of your video, listener of your podcast, and purchaser of your offer. When it is the priority, there should be only one… a single, simple call to action.
Simple Focus. It’s funny how research has shown that only 2.5% of people can are able to multitask effectively, but if you ask most people they swear they are in the 2.5%. The human brain can only focus on one involved task at a time. By involved I mean you actually have to focus to complete the task well. If you are arguing with me right now that you are in fact in the 2.5%, I ask that you evaluate your efforts differently. Think about it this way, are you actually getting more than one involved thing done at a time OR are you simple completing more than one involved thing one after the other within a short amount of time? It is my belief that the latter applies. Multitasking also isn’t all it’s cracked up to be. Did you know that research shows that attempting to achieve it can lower your I.Q.? Not only are you lowering the effectiveness of your performance of the tasks, but you may be adding injury to critical areas of your brain used for sorting sensory information in decision making or even reducing memory. It’s best to focus on one involved task at a time and even incorporate breaks and proper rest. Doing so will serve you better than doing a half job on two things or less than that on more things at a time.
If you need support with creating simpliclity in your business, let’s talk. It’s FREE. ShaCannon.info/talk