You can go back to a past article to figure out the quick ways to get started publishing content HERE. In recent conversations with entrepreneurs, I realized more context is needed for creating content. For content 101, I teach the rule of 3 that touches 4 different areas of content. You’ll be more comfortable being a content creator in no time.
Formats. There are 3 formats of content: 1) written, 2) visual, and 3) audio. These three content formats cater to different sensory preferences and communication styles, allowing creators to engage with diverse audiences effectively. Written like social media and blog posts. Visuals like graphics and video. Audio like podcasts and mp3. Written content, such as engaging social media updates and informative blog posts, can capture attention through well-crafted words and convey complex ideas. Visual content, including compelling graphics and dynamic videos, appeals to our visual nature, enabling information to be quickly absorbed and understood. On the other hand, audio content, like insightful podcasts and versatile MP3 files, taps into the power of sound, creating immersive experiences that listeners can enjoy on-the-go or during other activities. By harnessing the strengths of these formats, entrepreneurs can establish a multi-faceted presence and connect with your ideal client on various levels.
Strategies. There are 3 strategies for creating content: 1) to build visibility, 2) to build a community, and 3) to build profits. This translates to three reasons to create content: to build visibility as an expert in your field, to cultivate and nurture a community of followers, and to share your products and services without being too salesy. These content creation strategies offer a comprehensive roadmap for achieving distinct objectives in the digital landscape. Firstly, focusing on building visibility positions you as a knowledgeable authority within your niche, allowing you to showcase your expertise and thought leadership. Secondly, the strategy of building a community fosters meaningful connections with your audience, fostering engagement, discussions, and a sense of belonging that transcends transactional interactions. Lastly, taking the approach of building profits lets you showcase your offerings in a genuine and informative manner, allowing potential customers to understand the value your products or services bring, without resorting to pushy sales tactics. By strategically combining these approaches, you can create a well-rounded content strategy that not only boosts your credibility and community but also contributes to your business’s sustainable growth and success.
Subject Matter Type. There are 3 subject matter types for good content: 1) education, 2) engagement, and 3) entertainment. Educate your readers by sharing guides, tips, tools, and information from your expertise. Engage by sharing motivation, inspiration, personal moments, and interactive opportunities. Entertain by sharing posts that are funny, nostalgic, etc… They serve as the foundation for creating well-rounded and captivating content that resonates with your audience. Education empowers your readers with valuable insights and practical knowledge, establishing you as a reliable source of information within your field. Engagement sparks meaningful connections by tapping into emotions, experiences, and relatable anecdotes, fostering a deeper and more authentic relationship with your followers. Entertainment injects a sense of joy and amusement into your content mix, providing a refreshing break from the routine and making your platform a source of enjoyment. By seamlessly weaving these subject matter types together, you can craft a content strategy that not only informs and engages but also adds an element of enjoyment to your audience’s online experience.
Locations. Finally, pick 3 platforms to publish your content; 1) a star, 2) a secondary, and 3) a seed. The star platform is your main platform and your ideal client should be there looking for the information and solutions you have to share. It is important that you create content how this platform demands it and with the most consistency to receive the ultimate reach. The secondary platform is your next important platform and much like the star platform, your ideal client should be there looking for you. You can be a little more relaxed with the consistency but you definitely want to be sure to give value. The seed platform is where you will simply repurpose content and keep your feelers out to see if your content picks up traction here. In fact, you should keep up with your numbers for all three platforms to see when the tide turns and you may need to switch up the ranking.
If you have any questions or want to skip figuring it out for yourself and get a done-for-you content plan, let’s talk. It’s FREE. ShaCannon.info/talk