One of the top things that small business owners have approached me about lately is how to boost the growth of their business. Whether you think these are “trying times” or a “recession”, a lot of businesses are feeling the pinch to their profits. Like any storm, challenging times only highlight problems with your foundation. Let’s unclog your business growth by making sure these 4 foundational things are in good standing.
Your Messaging. Something that can easily rob you of the growth you seek is unclear messaging. When potential clients either don’t know what you are talking about or don’t know that you are talking to them, they don’t pay attention and therefore do not buy. To take the confusion away, simplify and clarify your messaging. Talk to 1 client avatar about 1 problem that you can support them through with 1 purposeful solution (your offer). You may think that because you solve the same problem you solve it for the same type of avatar OR you may think that because you serve the same type of avatar you solve one problem. To grow continuously and faster, niche your messaging. As clients ourselves, we always look for specialists. We do not want a person that serves in a general or wide scope. We prefer the business that does 1 thing and also assume that they do it well and even better than others. Don’t forget that as a business owner; tap into the clarity around being a specialist. You will be thought of when the problem that you solve comes up and the business will flow your way.
Your Flow. Using your client journey (find out more about client journeys HERE), make sure there is unblocked, free-flowing, timely movement to complete each step and to connect one step to another. To make sure of this, check your processes (how-to’s) and protocols (when & where to), in addition to the tech and the people that will use them. Will clients flow smoothly through their journey of working with you or are there bottlenecks and blockages along the way? The quicker a client moves through your systems, the more clients can come through the system and the more revenue you can make.
Your People. You have to look at your team and determine who are gems and who are the jokers. People are an important resource to a small business. It takes a lot to hire and train team members and small businesses cannot afford to take a loss on the investment. You need to make sure you are aware of which team members are producing as needed and which are not. When someone is not, look at two things: 1) is there a clear structure around the role so that the person knows what they are supposed to do, how they are supposed to do it, have the tools they need to do it, and have the proper support to do it and 2) if the proper structure is in place, then determine whether the person could be a better fit in another role or not be a fit for the business at all. A business runs better, services more, and produces more revenue when you have your aces in their places.
Your Focus. Unfortunately, there are some business owners that are giving little effort and focus to their business and therefore are getting little results and revenue. Are you working to bring in the volume of leads that are needed to convert to the number of sales that match the amount of your revenue goal? If the average sales conversation rate is 20% and you have a monthly goal of converting 50 people to make your revenue goal, then you need at least 250 leads a month. Are you marketing to that many people? Are you driving that many people to your offer? What you focus on grows. Are you focused enough on sales to grow your revenue to new heights?
Do you need help with unclogging the growth of your business? Let’s talk. ShaCannon.info/talk