This Is Part 3 Of A Facebook for Business Series
Facebook is immensely popular for Entrepreneurs to create content that will give value and attract potential clients. But one of the most common questions I get from Entrepreneurs is “What do they do differently on the page as compared to their profile and the group?” This 3 part series will be filled with the same tips I give to my clients.
First up, was a look at the Facebook Business Page. Check that blog post out HERE. Second was the Facebook Profile. Learn more from that blog HERE.
Third and finally, what kind of content should you be posting to your Facebook Group? There are private Groups that are compliments to paid programs and those should contain content based on the expertise purchased. This blog post is more about the content created for the free Groups that represent your larger online community.
Here are 6 ways to create content for your Facebook Group that fosters and builds community, while giving value around the theme you have brought them together around:
- Every Admin and their momma is using daily theme posts in their Groups. So do I and you can too. However, the goal is to choose daily prompts that remind members of a needed action that will make them more successful in the subject matter the Group is built around or gets them engaged around a central topic that they find value in. For example, if your group centers around productivity, you may have themes such as a “No TV” day or a “Visualization” day.
- Give your members an opportunity to share their story, their expertise, and their opinion by posting open ended questions. Getting everybody talking about themselves helps everyone get to know each other and makes for great community.
- Share articles, quotes, memes, etc… that inspire, motivate, or educate your community within the subject matter the Group is built around. People constantly come back to places where they are made to feel good and where they can get value to move them forward.
- Use the “Watch Party” feature to play a videos of interest, value, or entertainment to your community. You can either upload them or find them in other places on Facebook.
- Use the “Go Live” feature to have conversations that allow your community to get to know you more. Share personal milestones, share fun locations, and interview others that will bring value to the group.
- Use the “Tag” feature to tag and highlight a group member that is doing something great either in the group or outside the group. Consider making this a quarterly, monthly, OR weekly thing.
Each of these tips can be used in different ways, multiple times to help keep the content on your Facebook Group engaging and foster community among its members.