Facebook is immensely popular for Entrepreneurs to create content that will give value and attract potential clients. But one of the most common questions I get from Entrepreneurs is “What do they do differently on the page as compared to their profile and the group?” This 3 part series will be filled with the same tips I give to my clients.
First up, let’s look at the Facebook Business Page. The Page is where you have “likes” instead of “friends”. Think of the Page as the hub of your business on the Facebook platform. All promotional and substantive value should be posted from and stem from your Page. In fact, the Facebook guidelines say that you should only post promotional information about your business on the Facebook Business Page.
Here are 10 ways to create content for your Page:
- You should create ALL business promotional posts from your Page. As mentioned before, it’s the only approved place by Facebook to post business promotions. However, it is also the only way you can later boost your Facebook post to create an ad on Facebook and Instagram. More and more Entrepreneurs have to pay to play for additional potential clients to actually see their content.
- Create posts that use the integration abilities built into your Page. Feature your company’s products by integrating your sales platform with the “Shop” tab. Feature your company’s event by integrating an event platform with the “Event” tab or by creating an event with the tab. Feature a Facebook-only special by using the “Offer” tab. Get your satisfied clients to give you’re a testimonial using the “Review” tab. You can even use the “Jobs” tab to find team members for your company.
- Create a post that shares information from your website’s blog is great to add to your Page. Use the graphic from your website’s blog post then give a teaser caption of what the blog is about, followed by the link to the blog. You can even use the first paragraph of the blog as the caption and direct them to use your blog post link to read more.
- Don’t have a website? No problem. Your Page has a “Note” section where you can post a picture or graphic and add long-form text. Use this section to create a blog. This native content may even do better than sharing the link to the blog on your website. If you find that to be so, then consider adding your blog photo/graphic and the entire blog text to your Page using a Note.
- Create posts that tell your brand story. This can be more than one post that shared at different times throughout the year. For example, create posts that tell the story of why you created your business, who you created your business for, how you created your business, what makes your business stand out when you created your business, and where you created your business. That’s six different posts.
- Create milestone posts when you gain a number of likes worth celebrating. For example, your first 100 likes. Thereafter, 500, 1,000, 1,500, 2,000, etc…
- Create posts that highlight clients. Select a client and tell the story of who they are and something that is important to them. This is different than a testimonial where you would focus on how much they love you.
- Create a post for a lead magnet. You can even integrate your Page with an app from some email marketing platforms like Mail Chimp and Aweber.
- Create a post that asks for feedback on new products or services.
- Create a post about your techy customer service chat after integrating your Page with a chat bot.
Each of these tips can be used in different ways, multiple times to help keep the content on your Facebook Business consistent and cohesive.